Content is

The Customer Experience

What if your content required fewer resources, accelerated funnel velocity, and drove measurable value?

Wasted Resources & Missed Opportunity

The digital revolution has created limitless opportunities but also a lack of operational visibility, siloed teams, duplicated work and resources, and, ultimately, inconsistent branding and messaging.

Unused Content

Most content stays inactive.
Calculating the Cost of Content
— SiriusDecisions —

No Visibility

How content aligns to priorities, strategy, and business outcomes remains unseen by marketeers.
B2B Content Strategy & Operations Benchmark
— Kapost —

Ineffective Content Marketing

Only one in five marketing leaders manage content effectively.
Content: The H20 of Marketing
— Accenture —

B2B organizations need a unifying thread to align teams, tools, and channels.
They need a new operating model:

A Content Operation

Content Operation

/ kənˈtent äpəˈrāSHən /

————  noun

1

An intentional, well-designed model that aligns the people, processes, and tools that plan, produce, distribute, and analyze content.

2

It’s how marketers, communicators, sales, and customer success break down silos, ensuring a more effective investment in content.

It’s Not a Trend. It’s a Transformation.

Who Is Leading the Charge?

Innovative organizations such as IBM, GE, Commvault, and many others have already experienced transformational benefits from their content operations.

Read their success stories.

Content Operations > Content Marketing

Marketing thought leader Ardath Albee untangles the jargon to highlight key differences and benefits of a true content operation.

Read it here.

How Does a Content Operation Work?

Synopsys not only optimized their marketing organization but achieved ultimate sales enablement with a content operation.

Watch how they did it.

Marketing Leaders Explain Content Operations [Video]

“Content operations is the core of our marketing efforts.”
— Jim MacLeod Extreme Networks

Core Benefits of a Content Operation

Impact

Build trust and influence decisions that lead to happy customers by planning, producing, and delivering the right content for the right person at the right time—and drive revenue acceleration.

Cohesion

Unite all content—from TOFU to BOFU—within a single operations center and common taxonomy to create a seamless, integrated experience across all channels and at all touchpoints.

Agility

Create personalized experiences at a moment’s notice with a solid foundation of governance and process that provides the freedom to respond while keeping ad hoc—and wasted—efforts at bay.

WHAT DOES IT TAKE TO GET THERE?

More than just
another tool.

Experience Kapost