What if your content required fewer resources, accelerated funnel velocity, and drove measurable value?
The Customer Experience
Wasted Resources & Missed Opportunity
The digital revolution has created limitless opportunities but also a lack of operational visibility, siloed teams, duplicated work and resources, and, ultimately, inconsistent branding and messaging.
Most content stays inactive.
Calculating the Cost of Content
— SiriusDecisions —
How content aligns to priorities, strategy, and business outcomes remains unseen by marketers.
B2B Content Strategy & Operations Benchmark
— Kapost —
Ineffective Content Marketing
Only one in five marketing leaders manage content effectively.
Content: The H20 of Marketing
— Accenture —
n. Content Operation
/ kənˈtent äpəˈrāSHən /
An intentional, well-designed model that aligns the people, processes, and tools that plan, produce, distribute, and analyze content.
It’s how marketers, communicators, sales, and customer success break down silos, ensuring a more effective investment in content.
Core Benefits of a Content Operation
Build trust and influence decisions that lead to happy customers by planning, producing, and delivering the right content for the right person at the right time—and drive revenue acceleration.
Unite all content—from TOFU to BOFU—within a single operations center and common taxonomy to create a seamless, integrated experience across all channels and at all touchpoints.
Create personalized experiences at a moment’s notice with a solid foundation of governance and process that provides the freedom to respond while keeping ad hoc—and wasted—efforts at bay.
Align Teams, Tools, and Channels—Seamlessly
Jump into an intuitive ecosystem that centralizes your teams, tools, and channels. With rich integrations and an open API architecture, Kapost makes cross-functional alignment a snap.
Offering more than 60 out-of-the-box integrations, our platform syncs with the most essential tools—CRM, CMS, and more—to keep your marketing tech stack humming.
From publishing to content personalization, our customers leverage Kapost’s extensive API to ensure the system works in lockstep with every marketing functionality.
With consulting services, dedicated platform managers, and technical expertise, Kapost offers unprecedented support to improve and scale your content operation.
A Solution for Every Marketer
Ensure your teams and initiatives are aligned to key strategies
Bring your teams together with seamless collaboration and workflow
Create and share your content efficiently and effectively
Find and share content that is proven to move leads down the funnel
Through Kapost, IBM streamlined their content production across multiple sectors to achieve maximum alignment, accountability, and coordination.
Using Kapost, Commvault successfully brought true alignment to the entire content operation while increasing traffic, conversions, and revenue in the process.
Lenovo has transformed and grown their content marketing operation with Kapost, doubling production, decreasing cost, and breaking down siloed departments.