What if your content required fewer resources, accelerated funnel velocity, and drove measurable value?
The Customer Experience
Wasted Resources & Missed Opportunity
The digital revolution has created limitless opportunities but also a lack of operational visibility, siloed teams, duplicated work and resources, and, ultimately, inconsistent branding and messaging.
Most content stays inactive.
Calculating the Cost of Content
— SiriusDecisions —
How content aligns to priorities, strategy, and business outcomes remains unseen by marketeers.
B2B Content Strategy & Operations Benchmark
— Kapost —
Ineffective Content Marketing
Only one in five marketing leaders manage content effectively.
Content: The H20 of Marketing
— Accenture —
/ kənˈtent äpəˈrāSHən /
An intentional, well-designed model that aligns the people, processes, and tools that plan, produce, distribute, and analyze content.
It’s how marketers, communicators, sales, and customer success break down silos, ensuring a more effective investment in content.
It’s Not a Trend. It’s a Transformation.
“Content operations is the core of our marketing efforts.”
— Jim MacLeod Extreme Networks
Core Benefits of a Content Operation
Build trust and influence decisions that lead to happy customers by planning, producing, and delivering the right content for the right person at the right time—and drive revenue acceleration.
Unite all content—from TOFU to BOFU—within a single operations center and common taxonomy to create a seamless, integrated experience across all channels and at all touchpoints.
Create personalized experiences at a moment’s notice with a solid foundation of governance and process that provides the freedom to respond while keeping ad hoc—and wasted—efforts at bay.