The value of blogging is undisputed in the marketing world.
Brands that create 15 blog posts per month average 1,200 new leads per month.
But the reality is, most brands don’t create 15 blog posts per month. While 77% of businesses have a blog, 85% of those have five or fewer posts.
If you fall in this blog post anemic group, fear not. Coming up with blog ideas isn’t as hard as you might think. Below is a template for generating 27 blog ideas in 27 seconds. It relies on three common blog post types:
- The How-To Post (shows the reader how to do something valuable)
- The List Post (compiles a list of steps, tactics, or examples on a specific theme or topic)
- The Curated Post (compiles exemplary pieces of content)
Click here to customize this template.
READY? GO!
STEP 1: Name 3 Company Themes / Initiatives
Example: Providing a great multi-device user experience
Theme 1:__________________________
Theme 2: __________________________
Theme 3: __________________________
STEP 2: Name 3 Customer Pain Points
Example: Lack of trust
Pain Point 1:__________________________
Pain Point 2:__________________________
Pain Point 3: __________________________
STEP 3: Name 3 Product Strengths
Example: Excellent mobile experience
Product Strength 1:__________________________
Product Strength 2:__________________________
Product Strength 3:__________________________
STEP 4: Generate 27 Ideas
Theme 1:
- “How to” do___________________________
- 5 Ways to____________________________
- 10 Companies that_____________________
Theme 2:
- “How to” do___________________________
- 5 Ways to____________________________
- 10 Companies that_____________________
Theme 3:
- “How to” do___________________________
- 5 Ways to____________________________
- 10 Companies that_____________________
Pain Point 1:
- “How to” do___________________________
- 5 Ways to____________________________
- 10 Companies that_____________________
Pain Point 2:
- “How to” do___________________________
- 5 Ways to____________________________
- 10 Companies that_____________________
Pain Point 3:
- “How to” do___________________________
- 5 Ways to____________________________
- 10 Companies that_____________________
Product Strength 1:
- “How to” do___________________________
- 5 Ways to____________________________
- 10 Companies that_____________________
Product Strength 2:
- “How to” do___________________________
- 5 Ways to____________________________
- 10 Companies that_____________________
Product Strength 3:
- “How to” do___________________________
- 5 Ways to____________________________
- 10 Companies that_____________________
OK, you’ve got your 27 ideas. Ready to make them awesome? Our “Go-To Blog Post Template” guides you through the 10 steps to making your blog post go from good to great.