B2B Customer Experience Benchmark Report 2016
The B2B Marketer’s Guide to Managing Customer Experience
The Blueprint of a Modern Marketing Campaign
The Multi-Channel Content Distribution Guide
Building an Enterprise Content Marketing Framework
Masters of the eBook
The B2B Marketing Playbook
The Blueprint of Modern Product Launch Marketing
An Introduction to Content Marketing Software
Content: The Force that Moves the Buyer Down the Funnel
A Marketer’s Guide to Sales Enablement
The B2B Product Marketing Playbook
Financial Services Marketing for Companies that Need Engaging Content
The B2B Digital Marketing Playbook
Your Guide to Building an Internal Content Repository
The Blueprint of B2B Content Metrics
The B2B Demand Gen Marketing Playbook
The B2B Field Marketing Playbook
Marketing Automation Runs on Content
How we made, “Masters of the eBook”
Content Marketing for Sales Teams
Content Marketing Machine for Marketo
Content Marketing Machine for Eloqua
Building Successful Buyer Relationships
The Future of Marketing Technology
Build a Modern Content Operation with Kapost
How to Streamline Content Distribution Inside Kapost
How to Enable Sales and Share Content Internally with Kapost
Creating Content Marketing Programs that Product Revenue
5 Ways Netskope Maps Content to the Buyer’s Journey
5 Things You Need to Know to Implement Agile Marketing
Building an Efficient Content Engine with Kapost
Managing Marketing Ideas Inside of Kapost
How to Hire for Content Marketing
5 Things You Need to Know on Marketing Driven Customer Experience
5 Demand Gen Lessons from the Team that Makes Everything Easier
How Marketing Must Equip Sales in the Age of the Customer
Digital Marketing Campaigns Across the Globe
5 Ways to Align the Enterprise to One, Powerful Message
Four 15-Minute Webinars with Top B2B Marketers
How to Plan Your Product Marketing Launch
How to Embrace Content as a Global Enterprise
Kapost on Kapost: Optimizing Our B2B Marketing Calendar
How to do Content Scoring – Toby Murdock
How Marketo Drives Growth with Content – Jon Miller
Planning a Content Strategy for Every Situation – Jesse Noyes
Welcome to the Funnel – Jason Miller
Stuck in the Middle with You – Jason Gray
Content Marketing for Sales – Matt Heinz
The Use of Content Mid-Funnel – Carlos Hidalgo
Overcoming Organizational Barriers – Katherine Scott
Content Marketing Experts on Building a Team
Why Content Marketing? – Toby Murdock
Welcome to Content Marketing Bootcamp – Toby Murdock
Transforming Your Brand to a Media Company – Michael Brito
Investing in Content Marketing – Joe Payne
How Marketing Can Be a Better Date – Jesse Noyes
Building a Content Marketing Machine – Toby Murdock
Content at the Top of the Funnel – Rob Ousbey
Nurturing Leads: Content Strategy for Mid-Funnel – David Lewis
Nurture with Content – Megan Eisen
Using Content to Close Deals – Jill Rowley
Content Marketing Experts on Generating Content Ideas
Content Marketing Experts on Engaging and Entertaining
Content Marketing Experts On Top of Funnel Content
Content Marketing Experts on Nurturing
Content Marketing Experts on How to Build a Content Marketing Machine
How Kapost & Eloqua Integrate for More Successful Demand Gen Campaigns
The Rise of Content Marketing Operations
How We Made “Masters of Slideshare”
Masters of Slideshare
How to Optimize Content for Events
A Content Marketer’s Toast to Twitter
From Startup to IPO: How Marketo Drives Growth with Content – Jon Miller
Welcome to the Funnel: We’ve Got Leads and Names – Jason Miller
Exploding the White Paper
Why Kapost is Critical to Content Marketing Success
The Anatomy of a Content Marketing Campaign – Mike Lewis
How to Implement a Content Marketing Strategy
The 7 Steps to Successful Content Marketing – Toby Murdock
Style Guide Template
Blog Post Template
3 Proven Templates to Guide Your Content Marketing Production
4 Simple Marketing Templates for Analyzing Your Content
8 Simple Marketing Templates for Planning Your Content
The B2B Content Metrics Dashboard Workbook
Starter’s Guide: Reverse Engineer Your Funnel
Content Marketing Job Descriptions for Your Team
Consistency and the Customer Journey
The Cost of Inefficient Content Processes
How to Use Twitter’s New Features
Marketing’s Missing Link: Why Marketing Investments Fail without a Content Operation
The Content Marketing Hiring Survey
Evaluate and Optimize Your Content Factory
Why Financial Services Marketers Must Focus on Content
The Content Preferences of B2B Marketers
The Art & Science of Content Marketing
What Beer and Content Have in Common
What’s the ROI of a Content Operation?
Inside a Rapidly Growing LinkedIn Group
The Most Important Part of Digital Marketing
How Content Transforms Salespeople
Are You Making Star Wars or Star Trek Content?
7 Sites for Free & Beautiful Public Domain Photos
The Climb to Content Marketing Software
The Breaking Bad Guide to Storytelling
Is Marketing in the Middle of Content Chaos?
Can Content Marketing Software Platforms Drive Increased Success?
Make Kapost your one-stop shop and single source truth for analytics. Installing the Google Analytics plug-in for Kapost will let you pull in metrics you are already collecting through Google Analytics into Kapost. Marketers can then see directly in Kapost how their content and assets are performing without having to log into a separate application.
Plan and produce your content in Kapost and publish directly to Sitecore, a popular content management system. Seamlessly distribute your content to any site built on Sitecore, including HTML and PDF assets. Plan, collaborate and exchange feedback in Kapost, then easily publish your content to a Sitecore-hosted website. Published content is populated in Kapost automatically where it can be used to track performance or share the published post from the Kapost Content Gallery. With Kapost, Sitecore customers can manage their entire content lifecycle while shortening the time it takes to distribute content.
Publish web page, blog content, or any type of HTML from Kapost directly to Adobe CQ5, a popular content management system most known for its strong support for multi-screen content distribution. For any content published to Adobe CQ5, Kapost will capture total pageviews, click-throughs, inbound links, and social sharing stats from all major social media channels.
Publish web page, blog content, or any type of HTML from Kapost directly to Drupal, an open source CMS that powers millions of websites and software applications, from personal blogs to the largest enterprises, media publishers, universities, and government agencies. In addition, sync Drupal categories with Kapost and preview content directly in Kapost before publishing it to Drupal. For any content published to Drupal, Kapost will capture total pageviews, click-throughs, inbound links, and social sharing stats from all major social media channels.
Publish web page, blog content, or any type of HTML from Kapost directly to WordPress, a hugely popular CMS that powers millions of websites and software applications, from personal blogs to the largest enterprises, media publishers, universities, and government agencies. In addition, sync WordPress categories with Kapost, preview HTML content directly in Kapost before publishing it to WordPress, and publish marketing collateral and assets of any file type from Kapost directly to WordPress. For any HTML content published to WordPress, Kapost will capture total pageviews, click-throughs, inbound links, and social sharing stats from all major social media channels. In addition, for any assets published to WordPress, Kapost can capture downloads and social sharing stats from all major social media channels.
Track and manage the content (including dynamic content) creation process for emails and landing pages created in Marketo, the provider of the leading cloud-based marketing software platform for building and sustaining engaging customer relationships. In addition, understand how many leads and opportunities content is generating (Content Scoring).
Track and manage the content creation process for emails and landing pages created in Eloqua, the leading provider of modern marketing automation and revenue performance management software. In addition, publish the marketing collateral and assets being promoted by Eloqua emails and landing pages to Eloqua directly from Kapost. Lastly, understand how many leads and opportunities content is generating (Content Scoring).
Promote content published from Kapost to Salesforce chatter or publish entirely new sales enablement materials of any file type to Salesforce libraries directly from Kapost. For any asset published to Salesforce, Kapost can capture downloads and social sharing stats from all major social media channels.
Chris is the SVP of Sales at Kapost, leading all sales efforts and strategy. Prior to joining Kapost, Chris was the VP of Global Sales at Vigilent, a Bay Area start-up making inroads into the IoT market. Prior to Vigilent Chris spent 8 years in a multitude of Sales Leadership roles at CA Technologies including 4 years building international sales teams that established CA as a Leader in two new and emerging markets. Chris joined CA after 7 developmental years in the Portfolio Project Management industry at PlanView and PacificEdge. He enjoys snowboarding, soccer, music and outdoor activities with his wife and three daughters. He lives on a lake in Windsor, CO where the five of them bury their toes in the sand every chance they get.
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Brian Wallace is a Managing Director of Access Venture Partners, a venture capital fund investing in early stage technology companies. At Access, he leads fundraising and LP relations and new media opportunities. Since 1992, Brian has worked extensively with early stage technology companies and in venture capital finance as an attorney, investor and venture capitalist. He has worked with the Access team since 1999, and joined Access Venture Partners in 2005. Brian’s full bio can be found here.
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Ali is a Partner at Cue Ball Capital. Previously he worked at Goldman Sachs. He received an MBA from Harvard.
Chris is a Partner with the private investment company Tango, which invests primarily in private high growth companies in the technology sector. He is also a Principal at High Country Venture, LLC (HCV). HCV is the General Partner of Colorado Fund I and Colorado Fund II, venture capital funds that invest in early stage companies based in Colorado. Prior to joining Tango, Chris was a corporate attorney with the law firm of Hogan & Hartson. Chris received his BA from The Colorado College and his JD from University of Colorado Law School.
Paul is an Operating Partner at Lead Edge Capital. Prior to Lead Edge, he was at Dell for 15 years where his leadership roles included: President, Global Public and Large Enterprise; President, Americas Region; President, Europe, Middle East and Africa; and SVP of the Home and Small Business Group. Prior to Dell has was a Manager at Bain & Co. and in corporate finance at Morgan Stanley. Paul received his MBA from Yale and a BA and a BS from Penn State.
Ryan is the SVP of Customer Success at Kapost, leading Customer Success Management, Engagement Services, Training, and Support. Prior to joining Kapost, he was the VP of Client Services for the Enterprise Geospatial Software division at Schneider Electric (via acquisition of Telvent and Miner & Miner). Ryan also led Services/Success/Support at Vericept Corporation, CreekPath Systems, and TimeCentre. He enjoys doing anything with his family: attending kids’ events, taking walks, cooking, eating, watching movies, listening to music, playing sports, and laughing with each other. Ryan lives in Longmont, Colorado with his wife, two daughters, and son.
As Kapost’s VP of Finance and Business Development, Jason leads Kapost’s efforts around investor communications, capital raises, strategic partnerships, business operations and financial planning and analysis. Prior to joining Kapost, Jason was Director of Corporate Development and FP&A at DigitalGlobe where he helped lead the company’s M&A efforts. Jason also spent time as a consultant at AlixPartners focusing on cash management and turnaround situations. Jason graduated from Boston College with a B.S. in Finance and Information Systems and has an MBA from the University of Virginia’s Darden School of Business.
Riley is the VP of Product at Kapost, leading all product strategy. Prior to joining Kapost, Riley co-founded Napkin Labs, a SaaS company that enabled brands to crowdsource rich content from targeted influencer communities. Napkin Labs customers included Nike, Whole Foods, and Sony. Riley also worked as a consultant at The Sterling-Rice Group working with clients including PepsiCo and Kraft.
Nader is the co-founder and CTO of Kapost, managing the product and development of Kapost. Nader co-founded Kapost in late 2009. Prior to Kapost, he co-founded Tamale Software in 2002. Tamale pioneered the Research Management Solution industry for the Financial Services sector and was acquired by Advent Software in 2008. Prior to Tamale, Nader had technology roles at i-drive.com and Microstrategy, Inc. Nader lives in Boulder with his wife and two sons.
Toby is the co-founder and CEO of Kapost, managing the strategy and messaging of Kapost. Toby co-founded Kapost in late 2009, after co-founding and successfully selling Qloud, a social music service that allowed 25M users to share their musical identity and discover music from friends. Toby has also worked at Ruckus and AOL. Toby lives in Boulder, CO with his wife and three daughters.