The Kapost Solution

Optimize Your B2B Marketing Operation

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How Can Kapost Improve Your Marketing Strategy?

Kapost is the only system designed to support planning, executing, distributing, and analyzing the full-funnel content that delivers real business results.

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ALIGN

Shared calendars and workflows provide both high-level and granular visibility into campaign and content progress, ensuring accountability across stakeholders to meet every deadline.

How We Align
“I love how customizable the (Kapost) calendar is. A saved view of publish dates is shared with our designers for workload balancing”
-Anthony Gomes, Vertafore

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EXECUTE

Build out content templates for seamless, scalable project management. Then collaborate, review, and approve content without ever leaving Kapost, so you’ll never have to update another spreadsheet again.

How We Execute
“Kapost helps us map to these very easily and stick to the lanes—the persona-based topic areas where we can credibly meet knowledge needs and satisfy curiosities of our target audiences.”
-Brad Young, Dun & Bradstreet

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DISTRIBUTE

Deliver targeted assets across external channels. Then, share content internally using an intuitive content repository or via our exclusive Salesforce CRM integration, for seamless sales enablement.

How We Distribute
“Through the Kapost Gallery we know everyone is accessing the latest and greatest version of a piece of content and not something outdated and potentially inaccurate.”
-Debbie Pelzmann, SolidFire

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ANALYZE

Score individual assets by revenue generated and conversion metrics. Learn content’s true impact across the entire customer journey.

How We Analyze
“Kapost gives a great way to really measure content, build it into scoring, and actually do some influence and attribution reporting on whether that content is working.”
-Doug Sechrist, Five9

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