Kapost on Kapost: Planning Strategic Marketing Campaigns

Webinar HighlightsKapost-on-Kapost_StrategicPlanningWebinar_WBN_LP

  • Learn how to create plans that will actually be executed
  • See the way Kapost builds its marketing strategy
  • Find out how to monitor the progress of your plans
  • Discover how to build a foundation for success

Get an Inside Look

We gave you eight strategy templates to guide your strategic planning needs, and now we’re back to discuss the ins and outs of marketing strategy in greater detail.

In this webinar, we’re giving you a peek into the ways Kapost’s own marketing team plans its year and the in-depth research our product team conducted to identify the biggest challenges facing marketers today.

Stay tuned to the end when we wrap up with a Q&A.



Paralee Walls
Director of Digital Marketing and Content Operations at Kapost
An educator at heart, Paralee is dedicated to building a marketing operation that matters. That means designing digital experiences for every customer that engage, delight, and inform with the right content at right time. She is a guest lecturer for the Digital Creative Institute and General Assembly and contributor to Forbes, CMI, and Kapost’s own Marketeer.


Bricelyn Jones
Product Owner at Kapost
Bricelyn wears a few different hats on the product team. When she’s not driving the day-to-day project needs of what our design and engineering teams are executing, she’s planning out the future of Canvas. She makes it a priority to get away from her computer screen and backpack in all seasons with her trusted hiking partner, Milton, the golden retriever.