The B2B Marketer’s Guide to Managing the Customer Experience
- Leading analyst perspectives and research on customer experience marketing
- Actionable steps for mapping a consistent customer journey
- Clear strategies to help you achieve buy-in across your marketing organization
- A four-phase approach you can start today to establish a cohesive marketing-driven customer experience
Consistency, Content, and Connection in the Age of the Customer
Who owns the customer experience? Our research suggests that marketing and sales don’t quite agree, but that more marketers are starting to realize that it has to be a cross-departmental effort to establish a consistent CX.
Are you ready to take on the challenge?
Get your copy of The B2B Marketer’s Guide to Managing Customer Experience, and learn how to create a marketing-driven customer experience that drives business growth for your organization.