The B2B Customer Experience Benchmark Report 2016

What’s Inside?

• Only 12% of B2B marketers rate themselves as “very effective” at delivering a consistent customer experience
• 85% of B2B marketers agree that consistency across content, teams, and channels is the backbone of an effective customer experience
• The top three barriers to success are inefficient internal processes, tracking and reporting the right metrics, and lack of alignment across internal teams
• Lead generation and revenue were ranked as the top two marketing priorities, yet only 41% of B2B marketers consider their organization to be truly data-driven

Original Research on Marketing and the Customer Experience

Delivering a consistent customer experience is the cornerstone of successful B2B marketing. But managing the channels, people, and content that support a positive customer experience is still a major challenge for organizations across industries.

In this report, we examine the key drivers and barriers to an effective B2B customer experience, specifically for marketers. It serves as a benchmark, providing invaluable insights on methods for improving the marketing content and programs that power your marketing strategy—and ultimately shape the customer experience.

Download the full report to discover the strategies and tactics behind world-class customer experience, and learn the steps you need to take to deliver effective, marketing-driven customer experience.