Create Smarter Content with a Content Pillar

Webinar HighlightsContentPillarWebinarLP

  • Get the most out of the content you create
  • Fuel your digital marketing channels with a consistent, powerful message
  • Drive effectiveness and engagement at every stage of the funnel

Support Your Content Operation with Content Pillars

Want to make the most of your content and unify your marketing message while consistently driving full-funnel effectiveness and engagement? Learn how with the content pillar approach.

A 2015 study from Content Marketing Institute revealed only 37% of marketers think all of the content they create is actually effective. Utilizing the content pillar approach is a smart way to ensure all created and distributed content is seamlessly optimized for engagement at all stages of the funnel and aligns with organizational priorities.

In this webinar, Kapost’s Director of Digital Marketing and Content Operations, Paralee Walls, uses real-life examples and results of content pillars to discuss how this approach will support your content operation.



Bricelyn Jones
Product Owner at Kapost
Bricelyn wears a few different hats on the product team. When she’s not driving the day-to-day project needs of what our design and engineering teams are executing, she’s planning out the future of Canvas. She makes it a priority to get away from her computer screen and backpack in all seasons with her trusted hiking partner, Milton, the golden retriever.


Paralee Walls
Director of Digital Marketing and Content Operations at Kapost
An educator at heart, Paralee is dedicated to building a marketing operation that matters. That means designing digital experiences for every customer that engage, delight, and inform with the right content at right time. She is a guest lecturer for the Digital Creative Institute and General Assembly and contributor to Forbes, CMI, and Kapost’s own Marketeer.