Content Marketing Facts

Discover and Share Valuable Industry Knowledge

Get the cold, hard stats about marketing and content

Value of Content Marketing



Marketing content operations using Kapost saw a $205,000 savings in team costs. (source)

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Marketing Content operations using Kapost saw a 512% increase in marketing qualified leads. (source)

Tweet    Buffer

Brands relying on inbound marketing save over $14 dollars for every new customer acquired. (source)

Tweet    Buffer

Two thirds of B2B marketers say content is fuel across all channels, including events, social, demand generation, etc. (source)

Tweet    Buffer

Buyers go through about 57% of the purchasing process before ever talking to sales. (source)

Tweet    Buffer

Marketing content operations using Kapost found 30% reduction in asset production cycle time. (source)

Tweet    Buffer

78% of CMOs think custom content is the future of marketing. (source)

Tweet    Buffer

Marketing content operations using Kapost found 133% increase in return visitors to their website. (source)

Tweet    Buffer

Marketing content operations using Kapost found 200% increase in email open rates. (source)

Tweet    Buffer

Inbound marketing delivers 54% more leads into the marketing funnel than traditional outbound marketing. (source)

Tweet    Buffer

Using inbound tactics saves an average of 13% in overall cost per lead (source)

Tweet    Buffer

84% of top performing companies are using or plan to start using marketing automation between 2012 and 2015 (source)

Tweet    Buffer

68% of marketing professionals today feel more pressured to show a return on their investment in marketing spend. (source)

Tweet    Buffer

41% of marketers confirm marketing content’s positive ROI (source)

Tweet    Buffer

Case studies reveal that integrated customer journeys provide a competitive advantage, in some cases doubling sales year over year. (source)

Tweet    Buffer

Marketing content operations using Kapost found 253% increase in online engagement (downloads, blog reads, etc.). (source)

Tweet    Buffer

Adopting an inbound strategy doubles average website conversion rates, from 6% to 12% (source)

Tweet    Buffer

44% of B2B content marketers have a documented content strategy (source)

Tweet    Buffer

Marketing content operations using Kapost found six-fold revenue lift from content marketing activities. (source)

Tweet    Buffer

67% of surveyed B2B companies reported marketing content a top three or high priority within their overall 2015 marketing strategy. (source)

Tweet    Buffer

Content Marketing Adoption


189 million of Facebook’s users are “mobile only.” (source)

Tweet    Buffer

25% of marketers rated their content as slightly or very interactive (source)

Tweet    Buffer

Personalized subject lines are 22.2% more likely to be opened (source)

Tweet    Buffer

25% of smartphone users aged 18-44 say they can’t recall the last time their smartphone wasn’t next to them. (source)

Tweet    Buffer

61% of consumers say they feel better about a company that delivers custom content, and are more likely to buy from that company (source)

Tweet    Buffer

25% of Facebook users don’t bother with privacy settings. (source)

Tweet    Buffer

Of the consumers in our study who said they have a brand relationship, 64% cited shared values as the primary reason. That’s far and away the largest driver. Meanwhile, only 13% cited frequent interactions with the brand as a reason for having a relationship (source)

Tweet    Buffer

Comparing interactive to passive content, interactive content is somewhat of very effective at educating the buyer (93% vs 70%), differentiating from competitors (88% vs 55%) and being shared (38% vs 17%) (source)

Tweet    Buffer

Interactive content, such as apps, assessments, calculators, configurators and quizzes, generate conversions moderately or very well 70% of the time, compared to just 36% for passive content (source)

Tweet    Buffer

Social media sites and blogs reach 8 out of 10 of all U.S. Internet users and account for 23% of all time spent online. (source)

Tweet    Buffer

Distribution Channels: Social, Blogs, Video, Influencers, etc


Only 23% of B2B marketers claim to have a customer-centric—versus a channel- or product-centric—organizational structure. (source)

Tweet    Buffer

30 million businesses now have a Facebook Fan Page (source)

Tweet    Buffer

71% of B2B tech marketers cite lead generation as their top content marketing goal. (source)

Tweet    Buffer

62% believe LinkedIn is the most effective social media platform for B2B users. (source)

Tweet    Buffer

Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI. (source)

Tweet    Buffer

82% of marketers who blog see positive ROI for their inbound marketing (source)

Tweet    Buffer

By 2017, online video will make up nearly 70% of consumer Internet traffic (source)

Tweet    Buffer

Businesses are paying 122% more per ad unit on Facebook than they did just a year ago (source)

Tweet    Buffer

Only 15% of consumers trust posts from brands in social, while 70% of people trust brand or product recommendations from friends and family. (source)

Tweet    Buffer

Website and email are still the most popular channels among the majority of marketers, followed by webinars, social media, and organic search. (source)

Tweet    Buffer

35% plan on increasing their use of short-form video services like Vine (source)

Tweet    Buffer

399 million Facebook users only use Facebook on mobile each month (source)

Tweet    Buffer

63% of B2B marketers rate videos as effective (source)

Tweet    Buffer

Content revolutionaries spend 8 hours each week consuming professionally relevant content on LinkedIn (source)

Tweet    Buffer

93% of marketeers use social media for business (source)

Tweet    Buffer

Brands that create 15 blog posts per month average 1,200 new leads per month (source)

Tweet    Buffer

67% of marketers plan on increasing their YouTube marketing (source)

Tweet    Buffer

Marketing Budgets


Marketers are forecasted to spend $8.2 billion on mobile marketing by 2016 (source)

Tweet    Buffer

75% of companies using marketing automation see ROI within 12 mo, 44% within 6 months (source)

Tweet    Buffer

Marketers are forecasted to increase total digital marketing spend to 35% of total budgets by 2016 (source)

Tweet    Buffer

Marketers are forecasted to spend $27.6 billion on display advertising by 2016 (source)

Tweet    Buffer

Marketers are forecasted to spend $2.4 billion on email marketing by 2016 (source)

Tweet    Buffer

Forrester predicts that companies will spend $33 billion on search marketing by 2016 (source)

Tweet    Buffer

Of 3,408 B2B companies surveyed with 250+ employees, in the US alone, $5.2B a year was spent on content creation efforts. (source)

Tweet    Buffer

With an ROI of around 4,300% email practically pays for itself (source)

Tweet    Buffer

Inefficiency in content production results in an estimated $958M each year in excessive spend for mid-to-large B2B US companies. (source)

Tweet    Buffer

An average, B2B companies with 250+ employees spend 55% of their annual marketing budget on content production and creation, excluding promotion investments. (source)

Tweet    Buffer

Search engine marketing (SEO & SEM) will continue to capture the largest share of online spend at 47% or about 14% of the firm’s total marketing budget 2014 (source)

Tweet    Buffer

Marketing-Tech


100% of efficiency experts (ie. top performing marketing content) had invested in standardized workflow and approval technology. (source)

Tweet    Buffer

90% of efficiency experts (ie. top performing marketing content) use marketing automation tools, and therefore have a propensity for creating targeted content for all stages of the buyer’s journey. (source)

Tweet    Buffer

Efficiency experts (ie. top performing marketing content) are seven times more likely to invest in technology to help streamline their content processes. (source)

Tweet    Buffer

67% of all respondents indicated they believe there is room for improvement in current content creation processes. (source)

Tweet    Buffer

The most commonly used technology among 95% of the most top performing B2B companies is internal email. (source)

Tweet    Buffer

44% of B2B marketers believe the current technologies used are insufficient for scaling content marketing needs over the next 1-3 years. (source)

Tweet    Buffer

Marketers using marketing content platforms saw 60% improvement in content effectiveness from documented alignment with customer personas. (source)

Tweet    Buffer

For B2B marketers using a marketing content platform, they saw a 200% increase in the volume of content produced. (source)

Tweet    Buffer

Marketers are investing more heavily in the tools that help create great customer experience. (source)

Tweet    Buffer

Hiring for Content Marketing


60% of marketers report that hiring marketing content talent is “somewhat difficult”. (source)

Tweet    Buffer

47% of marketing departments have 2-5 people on their content team. (source)

Tweet    Buffer

94.5% of marketing teams report the main quality sought in content marketing hires is strong writing and editing skills. (source)

Tweet    Buffer

54.1% of marketers are prioritizing hiring for marketing content above all other marketing sub-groups. (source)

Tweet    Buffer

The average B2B firm spends an extra $120k/year on headcount to produce the same volume of content as a firm that invested in content efficiency. (source)

Tweet    Buffer

The majority of companies measure content success based on driving awareness via website, social shares, etc. (source)

Tweet    Buffer

Global Content Marketing


B2B marketers cite lack of time (69%), producing enough content (55%) and producing the kind of content that engages (47%) as their top three content marketing challenges (source)

Tweet    Buffer

3 out of 4 professionals indicate that their access to useful data has at least somewhat increased during the past year (source)

Tweet    Buffer

27,000,000 pieces of content are shared each day (source)

Tweet    Buffer

60% of B2B marketers identify lead generation as their top online marketing challenge (source)

Tweet    Buffer

Data and Analytics


Transactional emails outperform non-transactional emails across by a margin of 17.7% (37.7% vs 20.0% unique open rates). (source)

Tweet    Buffer

17% of marketers in a Demand Metric study said they have no content effectiveness measurements in place, and 49% are using only basic metrics such as clicks or downloads. (source)

Tweet    Buffer

Customer journey analysis is now the most valuable CRO (conversion rate optimization) method, coming in above A/B testing, according to an Econsultancy report. (source)

Tweet    Buffer

Average website conversion for companies with defined processes is more than twice that of companies without (5.9% vs 3.8%). (source)

Tweet    Buffer

B2B marketers cite web traffic (63%) and sales lead quality (54%) as their top content marketing metrics. (source)

Tweet    Buffer

Average U.S. click-to-open rates for email was 13.1% in 2013. (source)

Tweet    Buffer

On average (mode), 75% of ideas are turned into a content asset, published once, and never reused or repurposed again. (source)

Tweet    Buffer

Healthcare companies showed the highest unique email open rates among industry verticals with 23.4%. (source)

Tweet    Buffer

The overall median hard-bounce rate in 2013 was 0.04%, a 95% decline from the year before (0.8%). (source)

Tweet    Buffer

Emails sent via marketing automation drive 18x’s more revenue than email blasts. (source)

Tweet    Buffer

27% of B2B marketers say they are effectively tracking content utilization metrics. (source)

Tweet    Buffer

Senior marketing leaders in 2014 feel that analytical orientation will become a more important skill for CMOs to possess in the future, while creativity will become less of a priority. (source)

Tweet    Buffer

Sales Enablement through Content Marketing 


In an internal survey of a major biotechnology company, 80% of sales representatives were satisfied with the quality of content produced by marketing, but only 20% were satisfied with the findability of the content. (source)

Tweet    Buffer

73% of efficiency experts (ie. top performing content marketers) have centralized assets and content. (source)

Tweet    Buffer

61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified. (source)

Tweet    Buffer

Companies using marketing content platforms saw a 45% increase in the volume of Sales Accepted Leads (SALs) via centralized and documented alignment with content personas and content that aligned to the stages of the buyer’s journey. (source)

Tweet    Buffer

Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. (source)

Tweet    Buffer

Over 75% of Twitter’s ad revenue comes from mobile. (source)

Tweet    Buffer

74% of B2B marketers use marketing automation tools to deliver targeted content by stage of the buyer’s journey. (source)

Tweet    Buffer

Buyer Preferences


Consumer’s average attention span is 8 seconds – 1 second less than a goldfish — dropping 4 seconds since 2000. (source)

Tweet    Buffer

B2B buyers conduct an average of 12 searches before ever jumping on a specific brand’s site. (source)

Tweet    Buffer

70% of consumers prefer getting to know a company via articles rather than ads. (source)

Tweet    Buffer

The two biggest reasons professionals access content on LinkedIn is to “keep up with industry news” and “discover new ideas within the industry,” at 78% and 73% respectively. (source)

Tweet    Buffer

Marketers are forecasted to spend $2.4 billion on email marketing by 2016 (source)

Tweet    Buffer

eMarketer estimates the US adult email audience will reach 203.8 million by 2017 (source)

Tweet    Buffer

During their journey, only 25% of buyers reveal their interest to vendors early in that journey. (source)

Tweet    Buffer

81% percent of CxOs anticipate more digital interaction with customers by 2020, and 66% expect more focus on customers as individuals. (source)

Tweet    Buffer

Customers are 5.2X more likely to purchase from companies with a great customer experience. (source)

Tweet    Buffer

Value of Content Marketing


Marketing content operations using Kapost saw a $205,000 savings in team costs. (source)

Tweet    Buffer

Marketing Content operations using Kapost saw a 512% increase in marketing qualified leads. (source)

Tweet    Buffer

Brands relying on inbound marketing save over $14 dollars for every new customer acquired. (source)

Tweet    Buffer

Two thirds of B2B marketers say content is fuel across all channels, including events, social, demand generation, etc. (source)

Tweet    Buffer

Buyers go through about 57% of the purchasing process before ever talking to sales. (source)

Tweet    Buffer

Marketing content operations using Kapost found 30% reduction in asset production cycle time. (source)

Tweet    Buffer

78% of CMOs think custom content is the future of marketing. (source)

Tweet    Buffer

Marketing content operations using Kapost found 133% increase in return visitors to their website. (source)

Tweet    Buffer

Marketing content operations using Kapost found 200% increase in email open rates. (source)

Tweet    Buffer

Inbound marketing delivers 54% more leads into the marketing funnel than traditional outbound marketing. (source)

Tweet    Buffer

Using inbound tactics saves an average of 13% in overall cost per lead (source)

Tweet    Buffer

84% of top performing companies are using or plan to start using marketing automation between 2012 and 2015 (source)

Tweet    Buffer

68% of marketing professionals today feel more pressured to show a return on their investment in marketing spend. (source)

Tweet    Buffer

41% of marketers confirm marketing content’s positive ROI (source)

Tweet    Buffer

Case studies reveal that integrated customer journeys provide a competitive advantage, in some cases doubling sales year over year. (source)

Tweet    Buffer

Marketing content operations using Kapost found 253% increase in online engagement (downloads, blog reads, etc.). (source)

Tweet    Buffer

Adopting an inbound strategy doubles average website conversion rates, from 6% to 12% (source)

Tweet    Buffer

44% of B2B content marketers have a documented content strategy (source)

Tweet    Buffer

Marketing content operations using Kapost found six-fold revenue lift from content marketing activities. (source)

Tweet    Buffer

67% of surveyed B2B companies reported marketing content a top three or high priority within their overall 2015 marketing strategy. (source)

Tweet    Buffer

Content Marketing Adoption


189 million of Facebook’s users are “mobile only.” (source)

Tweet    Buffer

25% of marketers rated their content as slightly or very interactive (source)

Tweet    Buffer

Personalized subject lines are 22.2% more likely to be opened (source)

Tweet    Buffer

25% of smartphone users aged 18-44 say they can’t recall the last time their smartphone wasn’t next to them. (source)

Tweet    Buffer

61% of consumers say they feel better about a company that delivers custom content, and are more likely to buy from that company (source)

Tweet    Buffer

25% of Facebook users don’t bother with privacy settings. (source)

Tweet    Buffer

Of the consumers in our study who said they have a brand relationship, 64% cited shared values as the primary reason. That’s far and away the largest driver. Meanwhile, only 13% cited frequent interactions with the brand as a reason for having a relationship (source)

Tweet    Buffer

Comparing interactive to passive content, interactive content is somewhat of very effective at educating the buyer (93% vs 70%), differentiating from competitors (88% vs 55%) and being shared (38% vs 17%) (source)

Tweet    Buffer

Interactive content, such as apps, assessments, calculators, configurators and quizzes, generate conversions moderately or very well 70% of the time, compared to just 36% for passive content (source)

Tweet    Buffer

Social media sites and blogs reach 8 out of 10 of all U.S. Internet users and account for 23% of all time spent online. (source)

Tweet    Buffer

Distribution Channels: Social, Blogs, Video, Influencers, etc


Only 23% of B2B marketers claim to have a customer-centric—versus a channel- or product-centric—organizational structure. (source)

Tweet    Buffer

30 million businesses now have a Facebook Fan Page (source)

Tweet    Buffer

71% of B2B tech marketers cite lead generation as their top content marketing goal. (source)

Tweet    Buffer

62% believe LinkedIn is the most effective social media platform for B2B users. (source)

Tweet    Buffer

Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI. (source)

Tweet    Buffer

82% of marketers who blog see positive ROI for their inbound marketing (source)

Tweet    Buffer

By 2017, online video will make up nearly 70% of consumer Internet traffic (source)

Tweet    Buffer

Businesses are paying 122% more per ad unit on Facebook than they did just a year ago (source)

Tweet    Buffer

Only 15% of consumers trust posts from brands in social, while 70% of people trust brand or product recommendations from friends and family. (source)

Tweet    Buffer

Website and email are still the most popular channels among the majority of marketers, followed by webinars, social media, and organic search. (source)

Tweet    Buffer

35% plan on increasing their use of short-form video services like Vine (source)

Tweet    Buffer

399 million Facebook users only use Facebook on mobile each month (source)

Tweet    Buffer

63% of B2B marketers rate videos as effective (source)

Tweet    Buffer

Content revolutionaries spend 8 hours each week consuming professionally relevant content on LinkedIn (source)

Tweet    Buffer

93% of marketeers use social media for business (source)

Tweet    Buffer

Brands that create 15 blog posts per month average 1,200 new leads per month (source)

Tweet    Buffer

67% of marketers plan on increasing their YouTube marketing (source)

Tweet    Buffer

Marketing Budgets


Marketers are forecasted to spend $8.2 billion on mobile marketing by 2016 (source)

Tweet    Buffer

75% of companies using marketing automation see ROI within 12 mo, 44% within 6 months (source)

Tweet    Buffer

Marketers are forecasted to increase total digital marketing spend to 35% of total budgets by 2016 (source)

Tweet    Buffer

Marketers are forecasted to spend $27.6 billion on display advertising by 2016 (source)

Tweet    Buffer

Marketers are forecasted to spend $2.4 billion on email marketing by 2016 (source)

Tweet    Buffer

Forrester predicts that companies will spend $33 billion on search marketing by 2016 (source)

Tweet    Buffer

Of 3,408 B2B companies surveyed with 250+ employees, in the US alone, $5.2B a year was spent on content creation efforts. (source)

Tweet    Buffer

With an ROI of around 4,300% email practically pays for itself (source)

Tweet    Buffer

Inefficiency in content production results in an estimated $958M each year in excessive spend for mid-to-large B2B US companies. (source)

Tweet    Buffer

An average, B2B companies with 250+ employees spend 55% of their annual marketing budget on content production and creation, excluding promotion investments. (source)

Tweet    Buffer

Search engine marketing (SEO & SEM) will continue to capture the largest share of online spend at 47% or about 14% of the firm’s total marketing budget 2014 (source)

Tweet    Buffer

Marketing-Tech


100% of efficiency experts (ie. top performing marketing content) had invested in standardized workflow and approval technology. (source)

Tweet    Buffer

90% of efficiency experts (ie. top performing marketing content) use marketing automation tools, and therefore have a propensity for creating targeted content for all stages of the buyer’s journey. (source)

Tweet    Buffer

Efficiency experts (ie. top performing marketing content) are seven times more likely to invest in technology to help streamline their content processes. (source)

Tweet    Buffer

67% of all respondents indicated they believe there is room for improvement in current content creation processes. (source)

Tweet    Buffer

The most commonly used technology among 95% of the most top performing B2B companies is internal email. (source)

Tweet    Buffer

44% of B2B marketers believe the current technologies used are insufficient for scaling content marketing needs over the next 1-3 years. (source)

Tweet    Buffer

Marketers using marketing content platforms saw 60% improvement in content effectiveness from documented alignment with customer personas. (source)

Tweet    Buffer

For B2B marketers using a marketing content platform, they saw a 200% increase in the volume of content produced. (source)

Tweet    Buffer

Marketers are investing more heavily in the tools that help create great customer experience. (source)

Tweet    Buffer

Hiring for Content Marketing


60% of marketers report that hiring marketing content talent is “somewhat difficult”. (source)

Tweet    Buffer

47% of marketing departments have 2-5 people on their content team. (source)

Tweet    Buffer

94.5% of marketing teams report the main quality sought in content marketing hires is strong writing and editing skills. (source)

Tweet    Buffer

54.1% of marketers are prioritizing hiring for marketing content above all other marketing sub-groups. (source)

Tweet    Buffer

The average B2B firm spends an extra $120k/year on headcount to produce the same volume of content as a firm that invested in content efficiency. (source)

Tweet    Buffer

The majority of companies measure content success based on driving awareness via website, social shares, etc. (source)

Tweet    Buffer

Global Content Marketing


B2B marketers cite lack of time (69%), producing enough content (55%) and producing the kind of content that engages (47%) as their top three content marketing challenges (source)

Tweet    Buffer

3 out of 4 professionals indicate that their access to useful data has at least somewhat increased during the past year (source)

Tweet    Buffer

27,000,000 pieces of content are shared each day (source)

Tweet    Buffer

60% of B2B marketers identify lead generation as their top online marketing challenge (source)

Tweet    Buffer

Data and Analytics


Transactional emails outperform non-transactional emails across by a margin of 17.7% (37.7% vs 20.0% unique open rates). (source)

Tweet    Buffer

17% of marketers in a Demand Metric study said they have no content effectiveness measurements in place, and 49% are using only basic metrics such as clicks or downloads. (source)

Tweet    Buffer

Customer journey analysis is now the most valuable CRO (conversion rate optimization) method, coming in above A/B testing, according to an Econsultancy report. (source)

Tweet    Buffer

Average website conversion for companies with defined processes is more than twice that of companies without (5.9% vs 3.8%). (source)

Tweet    Buffer

B2B marketers cite web traffic (63%) and sales lead quality (54%) as their top content marketing metrics. (source)

Tweet    Buffer

Average U.S. click-to-open rates for email was 13.1% in 2013. (source)

Tweet    Buffer

On average (mode), 75% of ideas are turned into a content asset, published once, and never reused or repurposed again. (source)

Tweet    Buffer

Healthcare companies showed the highest unique email open rates among industry verticals with 23.4%. (source)

Tweet    Buffer

The overall median hard-bounce rate in 2013 was 0.04%, a 95% decline from the year before (0.8%). (source)

Tweet    Buffer

Emails sent via marketing automation drive 18x’s more revenue than email blasts. (source)

Tweet    Buffer

27% of B2B marketers say they are effectively tracking content utilization metrics. (source)

Tweet    Buffer

Senior marketing leaders in 2014 feel that analytical orientation will become a more important skill for CMOs to possess in the future, while creativity will become less of a priority. (source)

Tweet    Buffer

Sales Enablement through Content Marketing 


In an internal survey of a major biotechnology company, 80% of sales representatives were satisfied with the quality of content produced by marketing, but only 20% were satisfied with the findability of the content. (source)

Tweet    Buffer

73% of efficiency experts (ie. top performing content marketers) have centralized assets and content. (source)

Tweet    Buffer

61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified. (source)

Tweet    Buffer

Companies using marketing content platforms saw a 45% increase in the volume of Sales Accepted Leads (SALs) via centralized and documented alignment with content personas and content that aligned to the stages of the buyer’s journey. (source)

Tweet    Buffer

Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. (source)

Tweet    Buffer

Over 75% of Twitter’s ad revenue comes from mobile. (source)

Tweet    Buffer

74% of B2B marketers use marketing automation tools to deliver targeted content by stage of the buyer’s journey. (source)

Tweet    Buffer

Buyer Preferences


Consumer’s average attention span is 8 seconds – 1 second less than a goldfish — dropping 4 seconds since 2000. (source)

Tweet    Buffer

B2B buyers conduct an average of 12 searches before ever jumping on a specific brand’s site. (source)

Tweet    Buffer

70% of consumers prefer getting to know a company via articles rather than ads. (source)

Tweet    Buffer

The two biggest reasons professionals access content on LinkedIn is to “keep up with industry news” and “discover new ideas within the industry,” at 78% and 73% respectively. (source)

Tweet    Buffer

Marketers are forecasted to spend $2.4 billion on email marketing by 2016 (source)

Tweet    Buffer

eMarketer estimates the US adult email audience will reach 203.8 million by 2017 (source)

Tweet    Buffer

During their journey, only 25% of buyers reveal their interest to vendors early in that journey. (source)

Tweet    Buffer

81% percent of CxOs anticipate more digital interaction with customers by 2020, and 66% expect more focus on customers as individuals. (source)

Tweet    Buffer

Customers are 5.2X more likely to purchase from companies with a great customer experience. (source)

Tweet    Buffer