Content Marketing Experts On Top of Funnel Content
Know how you’re going to distribute your content at the top, middle and bottom of the funnel before it’s completed, and don’t stop at a few social media shares. Break big pieces–like eBooks and webinars–into many small pieces–like blog posts and videos. Also, paid media and PR are great ways to drive leads to those big pieces of content. Video featuring Dustin Grosse, Senior VP and CMO at DocuSign, Rob Yoegel, Director of Content Marketing at Monetate, Nick Panayi, Director of Global Brand & Digital Marketing at CSC, Todd Wheatland, VP and Head of Thought Leadership & Marketing at Kelly OCG, and Joe Pulizzi, Founder at Content Marketing Institute.Download the full eBook, Content: The Force That Moves the Buyer Down the Funnel, to find out more.