Get creative with your content. If buyers don’t find it entertaining, they’ll disengage. If they don’t find it useful, they’ll look elsewhere. Focus on creating buyer-centric content in digestible formats, and don’t be afraid to try something new. If it works, you might just have a series on your hands. If it doesn’t, onward and upward! Video featuring Todd Wheatland, VP – Head of Thought Leadership & Marketing at Kelly OCG, Nick Panayi, Director of Global Brand & Digital Marketing at CSC, and Barbara Saxby, Founder & Managing Director at Accelent Consulting. Download the full eBook, Content: The Force That Moves the Buyer Down the Funnel, to find out more.