Content Marketing Experts on Engaging and Entertaining
Get creative with your content. If buyers don’t find it entertaining, they’ll disengage. If they don’t find it useful, they’ll look elsewhere. Focus on creating buyer-centric content in digestible formats, and don’t be afraid to try something new. If it works, you might just have a series on your hands. If it doesn’t, onward and upward! Video featuring Todd Wheatland, VP – Head of Thought Leadership & Marketing at Kelly OCG, Nick Panayi, Director of Global Brand & Digital Marketing at CSC, and Barbara Saxby, Founder & Managing Director at Accelent Consulting. Download the full eBook, Content: The Force That Moves the Buyer Down the Funnel, to find out more.