Even superheroes need support. Establish the internal and external roles necessary for sustaining your content marketing machine. Do you have someone responsible for planning and executing that strategy? Who’s in charge of actually creating the eBooks, articles, videos, infographics and webinars? Think through these questions and find the gaps, then, decide how to fill them by either hiring internally or outsourcing to agencies and freelancers.
Video featuring Nick Panayi, Director of Global Brand & Digital Marketing at CSC, Dustin Grosse, Senior VP & CMO at DocuSign, Todd Wheatland, VP & Head of Thought Leadership & Marketing at Kelly OCG & Joe Pulizzi, Founder at Content Marketing Institute. Download the full eBook, Content: The Force That Moves the Buyer Down the Funnel, to find out more. video series:
Track and analyze your content. Understanding which pieces work and which do not is a critical element of building and improving your content marketing strategy. When content drives traffic and moves leads further down the path to purchase, find out why and replicate that model. When pieces fall short, use that information to create even more effective content. Video featuring Dustin Grosse, Senior VP and CMO at DocuSign, Talia Wise, Director of Marketing Programs at Cengage Learning, Joe Pulizzi, Founder at Content Marketing Institute, Joe Chernov, VP of Marketing at Kinvey, Blair Lyon, VP of Marketing at Monetate, and Todd Wheatland, VP and Head of Thought Leadership & Marketing at Kelly OCG. Download the full eBook, Content: The Force That Moves the Buyer Down the Funnel, to find out more. video series: