Kapost Marketing Machine: Business Case
Building & Operating
- Your Own -
Content Marketing Machine
Kapost Marketing Machine: Business Case Kapost Marketing Machine: Business Case Kapost Marketing Machine: Business Case Kapost Marketing Machine: Business Case Kapost Marketing Machine: Business Case
MARKETING MUST GENERATE LEADS & OPPORTUNITIES
The Internet has put the Buyer in control.
70% of the Buying Cycle is complete
before Sales is contacted.
Marketing must generate leads
and nurture them into opportunities.
Kapost Marketing Machine: Business Case
CONTENT MARKETING IS CRITICAL TO LEAD & OPPORTUNITY GENERATION
LEAD GENERATION -
Ads don't work
Average industry
click through rate of
less than 0.1%!
SEO needs content
No longer about
technical tricks, but
instead about quality
content
Social needs content
Marketers must
distribute quality
content through
social channels
LEAD NURTURING -
Content is the fuel that powers the Marketing Automation engine
Email & lead nurturing campaigns struggle without compelling content
BOTTOM LINE -
Content Marketing delivers superior lead results vs. all other tactics
Inbound Leads Cost 62% Less
Than Outbound Leads
Content Marketing Leads Cost 41%
Less Than The Best Alternative
Channel, Paid Search
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BUT MOST MARKETERS STRUGGLE WITH
CONTENT MARKETING
All Marketers know that they need to become publishers, but few are doing it well.
Kapost Marketing Machine: Business Case
- SOURCE: ABERDEEN
Kapost Marketing Machine: Business Case Kapost Marketing Machine: Business Case
CONTENT MARKETING TAKES
PROCESS, TOOLS, PRACTICES TO SUCCEED
Like any business operation (e.g. CRM for Sales), content marketing requires processes, best practices & tools
Kapost Marketing Machine: Business Case
- SOURCE: ABERDEEN
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YOU CAN BUILD YOUR OWN
CONTENT MARKETING MACHINE!
The Best Practices & Processes behind
Content Marketing have been identified.
You can learn about them and
how to apply them through this
Kapost guide -
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Kapost Marketing Machine: Business Case IS THE FOUNDATION OF YOUR
CONTENT MARKETING MACHINE
Kapost organizes content marketing as a structured business process,
enforcing best practices and optimizing results
Adopt Kapost quickly & easily
Software as a Service — no IT involved
30 day proven on-boarding process and product training
Intuitive user interface
Automated import of existing data
No lock-in: export your data anytime
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Kapost Marketing Machine: Business Case Kapost Marketing Machine: Business Case
Leading content marketing operations
run on Kapost Marketing Machine: Business Case
Watch Content Marketing leaders from organizations such as Intel, Eloqua, and Trip Advisor
discuss best practices and how they run their machines on Kapost
SEE WHAT IMPACT A CONTENT MARKETING MACHINE
CAN HAVE FOR YOU
Enter information about your marketing operation to calculate your Return on Investment from Kapost
Kapost Marketing Machine: Business Case
Kapost Marketing Machine: Business Case
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Kapost Marketing Machine: Business Case
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Kapost Marketing Machine: Business Case
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Kapost Marketing Machine: Business Case
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Kapost Marketing Machine: Business Case
YOUR CURRENT FUNNEL
Conversion
Conversion
Visitors / Touches
Leads
Customers
New Annual Revenue
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YOUR FUNNEL ON THE MACHINE
The improvements your funnel would enjoy from
the Content Marketing Machine -
Traffic Lift
on Machine
Conversion:
on Machine
Baseline
Conversion:
on Machine
Baseline
Content Marketing operations that use best tools, practices & processes enjoy significantly higher results. Learn more in this Aberdeen Report.
Baseline On Machine
Your
Content
Marketing
Machine ROI
More Visitors
More Leads
More Customers
More Revenue
Visitors / Touches
Leads
Customers
New Annual Revenue
Content is critical to
marketing success
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Use Kapost Marketing Machine: Business Case to build and operate
your content marketing machine
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Kapost Marketing Machine: Business Case