Building & Operating
- Your Own -
Content Marketing Machine
MARKETING MUST GENERATE LEADS & OPPORTUNITIES
The Internet has put the Buyer in control.
70% of the Buying Cycle is complete
before Sales is contacted.
Marketing must generate leads
and nurture them into opportunities.
CONTENT MARKETING IS CRITICAL TO LEAD & OPPORTUNITY GENERATION
LEAD GENERATION -
Ads don't work
Average industry
click through rate of
less than 0.1%!
SEO needs content
No longer about
technical tricks, but
instead about quality
content
Social needs content
Marketers must
distribute quality
content through
social channels
LEAD NURTURING -
Content is the fuel that powers the Marketing Automation engine
Email & lead nurturing campaigns struggle without compelling content
BOTTOM LINE -
Content Marketing delivers superior lead results vs. all other tactics
Inbound Leads Cost 62% Less
Than Outbound Leads
Content Marketing Leads Cost 41%
Less Than The Best Alternative
Channel, Paid Search
BUT MOST MARKETERS STRUGGLE WITH
CONTENT MARKETING
All Marketers know that they need to become publishers, but few are doing it well.
- SOURCE: ABERDEEN
CONTENT MARKETING TAKES
PROCESS, TOOLS, PRACTICES TO SUCCEED
Like any business operation (e.g. CRM for Sales), content marketing requires processes, best practices & tools
- SOURCE: ABERDEEN
YOU CAN BUILD YOUR OWN
CONTENT MARKETING MACHINE!
The Best Practices & Processes behind
Content Marketing have been identified.
You can learn about them and
how to apply them through this
Kapost guide -
IS THE FOUNDATION OF YOUR
CONTENT MARKETING MACHINE
Kapost organizes content marketing as a structured business process,
enforcing best practices and optimizing results
Adopt Kapost quickly & easily
Software as a Service — no IT involved
30 day proven on-boarding process and product training
Intuitive user interface
Automated import of existing data
No lock-in: export your data anytime
Leading content marketing operations
run on
Watch Content Marketing leaders from organizations such as Intel, Eloqua, and Trip Advisor
discuss best practices and how they run their machines on Kapost
SEE WHAT IMPACT A CONTENT MARKETING MACHINE
CAN HAVE FOR YOU
Enter information about your marketing operation to calculate your Return on Investment from Kapost

$

$

%

%

%
YOUR CURRENT FUNNEL
Conversion
Conversion
Visitors / Touches
Leads
Customers
New Annual Revenue
YOUR FUNNEL ON THE MACHINE
The improvements your funnel would enjoy from
the Content Marketing Machine -
Traffic Lift
on Machine
Conversion:
on Machine
Baseline
Conversion:
on Machine
Baseline
Content Marketing operations that use best tools, practices & processes enjoy significantly higher results. Learn more in this Aberdeen Report.
Baseline On Machine
Your
Content
Marketing
Machine ROI
More Visitors
More Leads
More Customers
More Revenue
Visitors / Touches
Leads
Customers
New Annual Revenue
Content is critical to
marketing success
Use to build and operate
your content marketing machine
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