DataWatch

Enabling Sales with Kapost

Datawatch is an award-winning software company that creates self-service data preparation solutions. When Frank Moreno, VP of Worldwide Marketing, joined the marketing organization, he knew Kapost—the same platform that had benefited his former company—would be invaluable to Datawatch’s growing marketing and sales teams.

The Challenge

Content was produced and dumped into Sharepoint where sales was unable to find the content customers requested. Meanwhile, the marketing team lost hours of productivity pointing reps to the correct assets.

Unable to Find Content

Collaboration with Third-Party Agency

Collaboration through Email

The Solution

Now the entire marketing organization, third-party content agency, and all of sales live in Kapost. The marketing team creates and tags content for the sales team to share via a Kapost app in Salesforce—and marketing even tracks what assets are shared by the sales team and viewed most by the customers.
 

Continue to learn how to organize content and enable your sales team like Datawatch or download the PDF.

Searching and Tracking Start with Tagging

Findability starts with creator accountability, and Kapost’s Key Performance Indicators (KPIs) keep the marketing team on track. With Kapost’s Insights app, they know that more than 88% of their content is tagged with buying stage, persona, and product fields. Partnered with Kapost, Datawatch’s marketers are transitioning from tactical to strategic. The team is empowered to conduct regular content audits to ensure they are speaking to the right customers with the right content at the right time.

“Prior to Kapost, the sales team would come to me before a call asking what content we had a for mid-market health company. I would have to dig to find it. I spent hours searching for content and didn’t have enough time to produce content.”

Katie Duval

Product Marketing Specialist at Datawatch

Marketing Content, Found in Salesforce

100% of customer-facing content lives in Kapost Gallery and is accessible directly within Salesforce. Tagging makes searches simple, allowing sales reps to filter content by industry, vertical, and persona—right on their devices. Combined, the marketing and sales teams save hundreds of hours per week that had been spent searching for content. Now they can focus on what matters.

“Gallery greatly reduced friction caused by the sales team searching for customer content that marketing had created.”

Katie Duval

Product Marketing Specialist at Datawatch

Planning Ahead—as a Company

Datawatch plans all their content in Kapost—from the new website and weekly blog posts to webinars and even trade shows—giving the full organization visibility into calendars and workflows. Local and remote teams stay connected and maintain content consistency with Kapost’s collaboration and workflow tools. And the Kapost Customer Success team is there for support at every step of the journey and across the globe to keep them at the top of their game.

“Kapost really helps with content production by simplifying the process, making everyone’s role clear and allowing the team to work together to be more efficient.”

Frank Moreno

VP of Worldwide Marketing at Datawatch

“I knew when I came to Datawatch, I had to get Kapost. At my previous company, it helped with a heavy approval process and workflow. The product marketing team at Datawatch did a few Kapost demos—and they were hooked. It’s been exciting to get more teams in the platform and to watch the marketing and sales teams thrive with Gallery.”

Frank Moreno

VP of Worldwide Marketing at Datawatch

Learn More About Datawatch’s Story

Learn how a content operation can help you achieve your goals.