How Datavail Revamped its Content Process
Datavail was successfully utilizing content in its marketing campaigns, but the process was cumbersome. As expectations for greater revenue growth required more campaigns and more content, the increased volume required a different process for the development, management, and tracking of content.
“We were constantly trying to keep up in email with every piece of content we were working on, where it was in the process, what was needed to move it forward. It was chaos and we had to have two hour weekly planning meetings just to sync up on what we were doing,” said Robin Caputo.
Limited Visibility and Context
Their team needed a process that could tackle collaboration, production, distribution, and deadlines in one place. They turned to Kapost.
Reduced Production Time
Within five weeks of introducing Kapost, Robin’s team drastically reduced production time, met more deadlines, reduced “one-off” content and established a process to better plan future content campaigns.
Immediately, the Datavail team, with eight contributors (including agencies), had visibility into what each of the other team members was working on. The Kapost editorial calendar allowed the team to see, holistically, upcoming deadlines, projects, and tasks, which also allowed the team to better prioritize day-to-day activities.
In one month, Robin re-defined what creating content feels like within Datavail. No longer is it chaotic. It’s built into a process, and within a platform that contains each moving piece. Because the team is less focused on dealing with chaos and communication, they can spend more time planning ahead and thinking through campaigns.
“My team begged for Kapost; they said, THIS is what we want for Christmas.”
Chief Marketing Officer