funnelContent Marketing Bootcamp Boston

Learn How to be a Great Content Marketer

Modern Marketers know that content is critical to their success. But the question now is: How? How do marketers become content publishers?

In this half-day event, content marketing thought leaders will present on the following topics:

  • How to build a content marketing process
  • How to produce compelling content
  • How to use content to drive more site visitors, to nurture more leads, and to close more sales
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The Content Marketing Bootcamp in Boston is at capacity. But stay tuned: events in more cities and a live webinar coming soon!

Who qualifies for this event:

  • B2B Marketers who have implemented or are looking to implement a digital content strategy
  • Marketers from mid-market to enterprise organizations (> $50M in annual revenue)

Agenda

Time Topic Speaker
9:15 - 10:00 am Registration
10:00 - 10:25 am Welcome and Why Content Marketing Toby Murdock of Kapost
10:25 - 11:10 am Panel: Content - the Fuel to Power Modern Marketing Joe Chernov of Kinvey
Dave Balter of BzzAgent
Mike Volpe of HubSpot
Erin Estep of SiriusDecisions
11:10 - 11:40 am Content Model Erin Estep of SiriusDecisions
11:40 - 12:00 pm Don't Forget the Messenger! Boosting Content Distribution by Mobilizing Advocates Joan Babinski of Brainshark
12:00 - 12:45 pm Lunch
12:45 - 1:05 pm Thinking Like a Publisher: How to Make Content Compelling Amanda Batista of Eloqua
1:05 - 1:25 pm Middle of the Funnel Distribution: How to Drive Demand with Content Carlos Hidalgo of ANNUITAS
1:25 - 1:45 pm Case Study: How Content Drives Success at Thermo Fisher Scientific Katherine Scott of Thermo Fisher Scientific
1:45 - 2:00 pm Break
2:00 - 2:20 pm Case Study: How Content Drives Success at AT&T Bill Strawderman of AT&T
2:20 - 2:50 pm Panel: Managing Content Within the Marketing Organization Moderator: Toby Murdock of Kapost
2:50 - 3:05 pm Break
3:05 - 4:00 pm Bonus Session: Financial Services Track Jason Rushforth of Eloqua
San Mateo Mariott

Location

The Westin Copley Place

10 Huntington Avenue
Boston, MA 02116
Westin Copley Place Website

The Westin Copley Place Boston Google Map

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