funnelContent Marketing Bootcamp Boston

Learn How to be a Great Content Marketer

Modern Marketers know that content is critical to their success. But the question now is: How? How do marketers become content publishers?

In this half-day event, content marketing thought leaders will present on the following topics:

  • How to build a content marketing process
  • How to produce compelling content
  • How to use content to drive more site visitors, to nurture more leads, and to close more sales
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The Content Marketing Bootcamp in Boston is at capacity. But stay tuned: events in more cities and a live webinar coming soon!

Who qualifies for this event:

  • B2B Marketers who have implemented or are looking to implement a digital content strategy
  • Marketers from mid-market to enterprise organizations (> $50M in annual revenue)


Time Topic Speaker
9:15 - 10:00 am Registration
10:00 - 10:25 am Welcome and Why Content Marketing Toby Murdock of Kapost
10:25 - 11:10 am Panel: Content - the Fuel to Power Modern Marketing Joe Chernov of Kinvey
Dave Balter of BzzAgent
Mike Volpe of HubSpot
Erin Estep of SiriusDecisions
11:10 - 11:40 am Content Model Erin Estep of SiriusDecisions
11:40 - 12:00 pm Don't Forget the Messenger! Boosting Content Distribution by Mobilizing Advocates Joan Babinski of Brainshark
12:00 - 12:45 pm Lunch
12:45 - 1:05 pm Thinking Like a Publisher: How to Make Content Compelling Amanda Batista of Eloqua
1:05 - 1:25 pm Middle of the Funnel Distribution: How to Drive Demand with Content Carlos Hidalgo of ANNUITAS
1:25 - 1:45 pm Case Study: How Content Drives Success at Thermo Fisher Scientific Katherine Scott of Thermo Fisher Scientific
1:45 - 2:00 pm Break
2:00 - 2:20 pm Case Study: How Content Drives Success at AT&T Bill Strawderman of AT&T
2:20 - 2:50 pm Panel: Managing Content Within the Marketing Organization Moderator: Toby Murdock of Kapost
2:50 - 3:05 pm Break
3:05 - 4:00 pm Bonus Session: Financial Services Track Jason Rushforth of Eloqua
San Mateo Mariott


The Westin Copley Place

10 Huntington Avenue
Boston, MA 02116
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