Hey there. I’m Aubrey, managing editor of the very blog you’re reading right now!
Let me tell you a secret. Sure, I’m a marketer by day, but my true passion?
I’m a sucker for a well-worded, perfectly punctuated strand of sentences. (I’m also pretty into alliteration if you didn’t notice.)
Now, it’s probably no surprise that a marketer loves words. Whoop-di-doo, Aubrey.
What is important is that my words brought you here. And that’s the trademark of a good blog.
How to Create a Blog Worth the Words
Whether you’re starting a blog, restrategizing an existing blog, or just looking to make better content, you’ll need a couple things before you start:
- Something to say
- Someone who wants to hear it
And, that’s it! You’ve got a blog. Right? No?
Alright, I confess: it’s not just about those two things—but once you have those defined, your blog is off to a pretty good start.
From there, you’re not alone. In fact, I was just on a panel of fellow marketing bloggers to share our learnings on what exactly makes a good blog.
See the full video here.
Check out one of my favorite questions:
I love this question because I can’t answer it with a number. I can’t give you a magic quantity or time of day to post to ensure that your B2B blog takes off.
A question like this was meant to have a simple answer, but the reality is so much more interesting than that!
Want to know how I answered? Tune in to the on-demand webinar. You’ll also get answers to these questions:
- How do you measure your blog post success?
- How do you convert a press release into a blog post most efficiently?
- How do you attract readers?
- And more!
Check it out for yourself here. And, of course, don’t forget to subscribe to our weekly blog digest to see for yourself what our blog strategy looks like.