B2B product marketers face distinctly different challenges from other marketing functions.
As the “unicorns” of marketing, product marketers need to know the market, expertly position their products, and be able to coordinate and collaborate across marketing, sales, and product teams before going to market.
Today, I’d like to introduce you to the 50 B2B product marketing experts you should watch on social. From highly acclaimed authors to rising stars, these 50 B2B product marketers are worth your attention.
1. Anand Akela, Product Marketing Executive, AppDynamics
Follow Anand @aakela
2. Andy Alterini, Chief Growth Hacking, Growth Startups
Follow Andy @AndyAlterini
3. Michael Berger, Senior Director of Product Marketing, Marketo
Follow Michael @mikedberger
4. Kelly Boeckman, Product Marketing Manager, NetApp
Follow Kelly @kellyboeckman
5. Elizabeth Brigham, Jive Software, JiveSoftware
Follow Elizabeth @esbrigham
6. Tom Burg, VP of Product Marketing, Centro
Follow Tom @tomburg
7. Marie Burke, Product Marketing Manager, NetApp
Follow Marie @MarieKB2
8. Vidya Chadaga, Director of Product & Segment Marketing, Marketo
Follow Vidya @vidyapc
9. Nipul Chokshi, Product Marketing and Sales Enablement, Lattice Engines
Follow Nipul at @nipulc
10. Christine Cornwell, Social Media Manager, Fiserv
Follow Christine @TineCornwell
11. Gerardo Dada, VP of Product Marketing and Strategy, Solarwinds
Follow Gerardo @gerardodada
12. April Dunford, Managing Partner, Sprintly
Follow April @aprildunford
13. Jim Eup, Senior Director of Product Marketing, Salesforce
Follow Jim @JimEup
14. Mark Floisand, VP of Product Marketing, Sitecore
Follow Mark @floisand
15. Jeff Gadway, Director of Product Marketing, Vidyard
Follow Jeff @gadway
16. Dave Gerhardt, Growth Marketing Lead, Drift
Follow Dave @davegerhardt
17. Bob Gilbert, VP of Product Marketing, Netskope
Follow Bob @bobegilbert
18. Liz Goldberg, Principal Product Marketing Manager, SASsoftware
Follow Liz @lizgoldberg
19. Ryan Goldman, Head of Product Marketing, Signalfx
Follow Ryan @ryansgoldman
20. Michelle Harper, Blog Writer on Product Marketing
Follow Michelle @mlharper
21. Jay Henderson, Director of Offering & Product Management, IBM Marketing Cloud
Follow Jay @jay_henderson
22. Molly Hoffmeister, Product Marketing Manager, Pardot
Follow Molly @mchoffmeister
23. Carla Johnson, Consultant, Speaker, and Author, Type A Communications
Follow Carla @CarlaJohnson
24. Rebecca Kalogeris, VP Marketing, Pragmatic Marketing
Follow Rebecca @RKalogeris
25. Seema Kumar, Senior Director Product Marketing, Salesforce
Follow Seema @seemakumar
26. Natalie Lambert, VP of Marketing, Sapho
Follow Natalie @nflambert
27. Ariane Lindblom, VP of Product Marketing, BrightEdge
Follow Ariane @arianelindblom
28. Bob Madaio, Senior Director of Product Marketing, Hitachi Data Systems
Follow Bob @bmadaio
29. Jen Madison, Product Marketing Manager, MarinSoftware
Follow Jen @jmadi006
30. Jean-François Marie, Director of Product, Soulutions, and Alliances Marketing, NetApp
Follow Jean-François @JFMarieOnTwitt
31. William Matthies, CEO, Coyote Insight
Follow William @CoyoteInsight
32. Christina McKeon, Research Director of Portfolio Marketing, SiriusDecisions
Follow Christina @ChristinaMcKeon
33. Mike McNamara, Senior Manager of Product Marketing, NetApp
Follow Mike @mmcnamara12
34. James Mello, Marketing Manager, Lead Author, Product2Market
Follow James @blog2market
35. Jeffrey Morris, VP of Data Monetization Strategy & Success, GoodData
Follow Jeffrey @JeffMMorris
36. Jesse Noyes, Director of Product Marketing & Inbound, Kahuna
Follow Jesse @noyesjesse
37. Guadalupe Pagalday, Director of Product Marketing, HighJump
Follow Guadalupe @GuadaPaga
38. Chandar Pattabhiram, Group Vice President, Product and Corporate Marketing, Marketo
Follow Chandar @chandarp
39. Michael Peachey, VP of User Experience, Sumo Logic
Follow Michael @michael_peachey
40. Cesar Rojas, Director of Product Marketing, Pivotal
Follow Cesar @cesarr77
41. Jeff Schaeffler, Director, Product Marketing, Online Revenue, HootSuite
Follow Jeff @JSchaeffler
42. Jim Sinai, VP App Cloud Product Marketing, Salesforce
Follow Jim @jimsinai
43. Loni Stark, Sr. Director, Strategy & Product Marketing, Adobe
Follow Loni @lonistark
44. Jeremy Thake, Senior Product Marketing Manager, Microsoft
Follow Jeremy @jthake
45. Selin Tyler, Director of Marketing, ToutApp
Follow Selin @selinGT
46. Jeffrey Vocell, Principal Marketing Manager, HubSpot
Follow Jeffrey @JVocell
47. Tim Waldron, Strategic Marketing Technology Lead, NetApp
Follow Tim @timwaldron
48. Julia White, General Manager, Microsoft Azure
Follow Julia @julwhite
49. Renee Yao, Product Marketing Specialist, Cisco
Follow Renee @ReneeYao1
50. Matt Zilli, Senior Director, Product & Segment Marketing, Marketo
Follow Matt @mattzilli
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