Learning by example… (Image Credit: Mike Baird)
This week, we’re learning by example. Two of the articles below focus on companies that are killing it with content. The third explains the magical powers of SlideShare (one of my absolute favorite platforms for distributing content) and to go along with this week’s theme, I’ve linked to a brilliant SlideShare presentation. So since Friday is already drawing to a close, I leave you with the weekend to ponder the content marketing brilliance below…
This fantastic post explores three B2B content marketing case studies from conceptualization to analysis. By understanding how Sage, Berwin Leighton Paisner, and Financial Times executed these successful buyer-centric content campaigns, you might just get inspired. Via Econsultancy
Not only is “BBQ Ribs Can Teach You a Lot About Content Marketing” my favorite blog post title from this week, but it literally made me realize that I’m starving….for pellet-smoked ribs, sure, but also for content that speaks to my very needs as a buyer, that provides me with the information I want, and gives me the resources and confidence to make a purchase decision. So please, check out this article and take a page from Big Poppa’s recipe book. Via Convince and Convert
I would profess my undying affection for SlideShare, but on Wednesday, I told LinkedIn that I loved it…and they’re related…. Well, let’s just say that all B2B marketers (myself included) should have a fond affection for this platform. It provides an amazing opportunity for sharing powerful, visual content that drives conversions. To put it lightly, I’m a fan. To see how to use SlideShare perfectly, check out the newest graphic from Barry Feldman. Then, once you’ve experienced that content brilliance, read this post on the 7 reasons you should be focusing on SlideShare, too. Via Social Media Today
And in case you missed anything this week on the Content Marketeer:
- 5 Tips for Content Marketing Excellence from LeadMD CEO Justin Gray
- The 18 Best Marketing Posts by LinkedIn Influencers
- How to Use Keyword Research to Develop Your Content Marketing
Do you know any brands rocking their content marketing? Share them in the comments below.