Curating the best from around the content marketing web. Tip us off to your favorite sources in the comments or via email.
The 2015 Digital Marketing Rule Book. Change or Perish: Market Motive’s cofounder looks to the present rather than the future in issuing seven rules for digital marketing revolutionaries. Via Avinash Kaushik
How to Fail at Content Marketing: Unlike traditional marketing, content marketing is user selected. And new content marketers often make these mistakes. Via Spark Minute
Why 2012 Will Be the Year of Content Marketing: Stated simply by Seth Godin: “Content marketing is the only marketing that’s left.” This post, which includes two infographics, supports that statement and offers some “great examples” of content marketing. Via Unbounce
The 5 Golden Rules of Content Marketing: Are these rules part of your content marketing strategy? Via The Next Web
3 S’s of Successful Mobile Apps: App success is all about content. Simple, scalable, sticky content. Via Content Science
The N00B Guide to Online Marketing Infographic Via Unbounce
Did we miss something that wowed you this week? Share it in the comments.