This year the SiriusDecisions Summit is back in Las Vegas and promises to live up to its reputation of being “the must-attend B2B event” of the year. The schedule gets an added boost this year as SiriusDecisions combines the Sales Leadership Exchange with its already robust agenda of glitzy keynotes, mind-bending track sessions, and hands-on workshops that are sure to keep you energized.

Even more exciting than the addition of the Sales Leadership Exchange is the expanded content strategy and operations track led by Christine Polewarczyk, Service Director, Content Strategy and Operations for SiriusDecisions. You may remember her from our three-part Q&A series and our Right3 webinar last spring.

Trying to build out a schedule that covers everything you want to learn can be pretty daunting, so let me do it for you! Check out the events below, and you’ll be sure to find a Kaposter there, too. We live for this stuff!

(If you don’t want to print this awesome list out, start your day off with a visit to booth 114 to grab some energizing swag and a daily schedule of recommended sessions—and enter for a chance to win a GoPro HERO!)

Tuesday, May 8

1. SiriusFoundations: Content Strategy and Operations

8:40 am – 9:10 am

Kick off the conference with a session designed to teach you the fundamentals of SiriusDecisions concepts, frameworks, and terminology for content operations. These sessions run for 30 minutes, with four sessions running concurrently across three time slots with a 10-minute break to move between sessions so you can join the Content Strategy and Operations when it’s most convenient for you.

2. Content Operations: What It Is and Why It Just Might Be the Next “Big Thing” in MarTech

2:40 pm in Reef B

Featuring Kristin Fallon of GE Power, you will not want to miss this exclusive look into how GE Power conquered its content chaos by leaning into its tech stack to break down organizational silos and increase the efficiency, accountability, and ultimately the ROI of global content production for both marketers and communicators.

Key takeaways:

  • How content is king for customers and employees
  • The changing world and why teams need to be nimble and enabled to decentralize
  • Impacts of content chaos—and how to resolve it
  • What a content operation is and the business impact

3. Breaking Down the Barriers Between Marketing and Sales

3:45 and 4:45 pm in Reef B

Cameron Caswell of Synopsys dives deep into the age-old conflict between sales and marketing. Find out how Synopsys found the magical unicorn of sales and marketing alignment and even walked away as friends.

Key takeaways:

  • Why marketing and sales still struggle to get along
  • How to bridge the gap between asset creation and asset use
  • How to streamline content production to only what works
  • What it looks like when sales and marketing partner up

3 1/2. Welcome Reception in the Marketplace

Take a breather from all the amazing knowledge just imparted to you, and grab a refreshing beverage. The Welcome Reception is a great time to really walk the Marketplace without having to hold your lunch plate. Stop by the Kapost booth at #114 to play some Plinko and win some fabulous prizes, like a Patagonia backpack and a GoPro HERO!

Wednesday, May 9

4. Content Operations: What It Is and Why It Just Might Be the Next “Big Thing” in MarTech

8:00 am – 8:45 am in Lagoon K

So nice, Kristin Fallon is presenting it twice! If you can’t make it to Tuesday’s presentation, mark this as a top priority for Wednesday morning.

5. Reimagining the B-to-B Content Factory

1:50 pm – 2:30 pm

Christine Polewarczyk and Phyllis Davidson of SiriusDecisions will introduce the Content Factory Framework, explain the core components of a next-generation B2B content production hub, and outline content factory key performance indicators that B2B organizations need to implement for success.

Key takeaways:

  • Understand the critical components of a next-generation B2B content factory
  • Get a comprehensive list of best practice content factory KPIs and measurement methods
  • Learn how to leverage those KPIs to inform and improve content strategy, efficiency, and ROI

6. Content Infrastructure: A Capabilities-Driven View of the Stack That Drives Growth

2:40 pm – 3:20 pm in Lagoon H

Ah, the many wonders of technology! Technology is now a critical element for leaders to deliver on strategic and operational priorities—so having the right tech stack is vital for business growth, scalability and competitive advantage. Cheri Keith of SiriusDecisions will answer the questions that leaders must answer today: What technologies are required, and why? What capabilities are required to accomplish goals, and how can leaders make smart investments to complement that they already have?

Key takeaways:

  • Understand the core and extended capabilities that technology can deliver to support content strategy and operations business priorities
  • See examples of the technology categories required to deliver those capabilities
  • Learn how to tie future technology acquisitions to business objectives as organizations grow and mature

6 1/2. B2B Bash in the Marketplace

We’re throwing a special shin-ding with the other Titanium Sponsors that you won’t want to miss! Stop by the Kapost booth at #114 for some very special swag and hearty conversations on content operations.

Thursday, May 10

7. Programs of the Year: Content Strategy and Operations

1:15 pm in Lagoon H

SiriusDecisions client and SiriusDecisions Program of the Year award winner Christine Elliot of Crowe Horwath LLP will present her work and share her story so you can learn about what it takes to accomplish outstanding results.

Key takeaways:

  • See examples of exceptional execution against content strategy and operations priorities
  • Hear firsthand how clients apply SiriusDecisions models and frameworks to achieve success

8. Programs of the Year: Customer Engagement

3:00 pm in Breakers D

Natalie Poull of Anaplan is a SiriusDecisions client and SiriusDecisions Program of the Year award winner. In this session, she’ll dive into the details of her work so you can learn what she did to earn this recognition. Shoutout to Natalie!

Key takeaways:

  • See examples of exceptional execution against customer engagement priorities
  • Hear firsthand how clients apply SiriusDecisions models and frameworks to achieve success

9. SiriusLab: The Scope of Content Strategy and Operations 

3:00 pm in Lagoon H

B2B marketers won’t want to miss this: SiriusDecisions’ Phyllis Davidson and John Grozier will discuss the conundrum that, while more than 50% of B2B organizations are centralizing the content function, many still have critical gaps in content strategy, content management, and content creation competencies.

This lab uses the new SiriusDecisions Scope of Content Strategy and Operations Model and assessment tool to help you rate your centralized B2B content team across four dimensions of content maturity in order to understand what gaps to fill to take your content team to the next level.

Key takeaways:

  • Understand standard, intermediate, and advanced levels of maturity for B2B content teams
  • Compare the current state of your content function against best-in-class functions
  • Get guidance on how to prioritize content upskilling within your teams

10. Digital Transformation: What Does it Mean, and What Must B-to-B Leaders Do to Make it Successful?

4:40 pm – 5:30 pm

Wrap up SiriusDecisions with this not-to-be-missed keynote from Marisa Kopec and Gil Canare of SiriusDecisions who will dissect “digital transformation,” the buzziest of buzz words in B2B.

While most companies have engaged in some version of transformation, the question is, do they truly understand what “digital,” “transformation,” and “digital transformation” mean? Are companies at risk of merely following a trend without considering their specific circumstances and the full scope of investment and impact the desired change will have?

Key takeaways:

  • See how digital transformation can take different forms within a company and across functions
  • Learn the key elements of truly transformational change and what it takes to execute
  • Understand the role of technology in enabling transformation and determining when to commit

Paralee Walls

About Paralee Walls

Paralee is the former Director of Content Operations at Kapost. An educator at heart, Paralee is dedicated to building a marketing operation that matters. That means designing digital experiences for every customer that engage, delight, and inform with the right content at right time. She is a guest lecturer for the Digital Creative Institute and General Assembly and contributor to Forbes, CMI, and Kapost's own Marketeer. See what she's up to on LinkedIn.