Picture this: You just launched a new marketing campaign, and you’re feeling great. That eBook you wrote is beautifully designed and packed full of valuable insights. Your social army is locked and loaded with snackable, sharable content. And, your carefully segmented, personalized emails went out without a glitch. It’s time to break out the champaign and cheers to another successful launch.
But as you’re getting ready to make a toast, someone from the sales team pings you, asking “What’s the expected MQL numbers of the campaign? How will it help drive new revenue?” Silence. It’s not that you didn’t think about metrics at all, but the amount of data available is overwhelming. You just don’t know where to start—so you didn’t.
When it comes to analyzing content ROI, most marketers fall short.
Analyzing Content ROI
About half (50%) of executives admit their data-driven marketing efforts are lagging or siloed, and another 22% report their data-driven marketing efforts are virtually non-existent, according to Forbes Insights. But data-driven marketing is on the rise, and understanding how your content performs is no longer a “nice to have,” it’s critical to your success.
“About half (50%) of executives admit their data-driven marketing efforts are lagging or siloed, and another 22% report their data-driven marketing efforts are virtually non-existent.”—Forbes Insights
Every piece of content you create tells a story about your audience, it’s just a matter of putting the pieces together to complete the narrative—lack of time (69%) and a centralized marketing metrics dashboard (66%) are the top obstacles holding marketers back from consistently analyzing their data according to Domo’s data-driven marketing survey.
That’s why we put together four simple marketing metrics templates to help you analyze your content. Download our free marketing metrics template bundle, and unlock the insights you need to be a more effective marketer.
Here’s a preview of what you’ll get:
Marketing Metrics Templates
Grab these four simple marketing metrics templates to help you:
- Build a single dashboard view of all your marketing metrics
- Measure content effectiveness, by persona, at each stage of the buyer’s journey
- Identify production gaps and bottlenecks
- Optimize your content for ROI
When it comes to analyzing your content, having a single dashboard view of your data into is key. Take the first step toward becoming a truly data-driven marketer and build your marketing metrics dashboard now.