The Future of Content

Kapost Introduces Scalable Video Capabilities with SoMedia

By November 19, 2014 No Comments

According to the Aberdeen Group marketers who implement video in their content mix outperform those who do not by 88%. But video production is time consuming and not everyone has the resources to quickly turn around a professionally edited video shoot.

Fortunately, SoMedia’s Scalable Video App for Kapost offers full-service, high volume video production, plus free hosting, custom video players and real-time video analytics. Available for all Kapost accounts, Scalable Video enables marketers to order the production of professionally shot video for their content marketing campaigns, anywhere in North America, in any volume, with a fourteen-day turnaround.

SoMedia’s free video players are automatically integrated into Kapost’s content library, enabling customers to easily embed and deploy their video content within third party platforms including blogs, landing pages, social networks and other forms of media. SoMedia’s real-time video analytics provide video behaviour and performance data for every embed location, enabling video ROI analysis.

We’re excited to have SoMedia Networks in our partner network, to give our customers a new tool to create dynamic content. Are you interested in learning more about how Scalable Video can help improve your content? Contact your Client Success Manager to learn more or contact us here.

Riley Gibson

About Riley Gibson

Riley is Director of Service Programs at Kapost. He began his career as a consultant at The Sterling-Rice Group, working with clients like PepsiCo and Kraft. After SRG, Riley co-founded Napkin Labs, a SaaS company that enabled brands to crowdsource rich content from targeted influencer communities. Napkin Labs customers included Nike, Whole Foods and Sony. Riley joined Kapost to merge technology with best practices to help customers succeed.