Content is critical for B2B marketing success. That’s nothing new.
Planning, creating, distributing, and analyzing all this content is a big challenge that is only getting bigger. That’s also nothing new.
Technology and business are inextricably tied, but is a content marketing platform the key to tackling this challenge?
Caroline Robertson, VP and B2B Marketing Research Director at Forrester alongside KC Hill, VP of Marketing at Kapost held an hour-long webinar to take a first look at Forrester’s latest research on B2B content marketing platforms and why they are the agile collaboration engine of B2B marketing content.
Caroline and KC discussed:
- Forrester’s latest report on B2B content marketing platforms (CMPs)
- The role of technology and CMPs in building a customer-centric marketing strategy
- The current and future challenges of building a successful content marketing operation
- Selecting the right content marketing platform for your organization
Sounds pretty great, right? Check it out for yourself! It’s available on-demand here.