In order to stay organized and on top of your content output, you were told you needed a calendar. Then you were told to form a management hierarchy of sorts, so that everyone has their own job—whether it’s writing, editing, or approving—and everyone knows who reports to whom.

But if you’ve tried these two things, you may have also figured out how important a good content workflow is in getting everything done, done well, and done on time.

Your current workflow might include spreadsheets, or a team Dropbox account, or maybe you’re still stuck in email hell—either way, you need more of a method to your madness.

If you want to manage your content workflow effectively, you’ll need to keep two basic, but critical, objectives in mind.

Related Content: The 6 Most Common Content Marketing Workflow Templates

1. Keep Your Workflow Consistent

The first step here is to transition your information out of whatever email platform you’re using and either start to use a software platform that organizes all of your processes, or start introducing pieces of software into specific areas of your workflow.

What does it take to be a content efficiency expert? Download The $958M Marketing Problem: Quantifying the Cost of Inefficiency in Your Content Production Processes to find out!

An effective and organized content workflow shouldn’t center on sending constant emails that assign responsibilities and deadlines. It also shouldn’t hinge on your content creators and editors sending their content back and forth via email using whatever attachment they wrote everything in—think Microsoft Word, Wordpad, Google Docs, or any combination thereof.

When content workflow depends on sending and receiving emails and hoping everyone reads what they’re supposed to, it will fail, and it won’t produce the results you’re hoping for.

Instead, consider implementing new processes and software that can support those processes.

For instance, you can create spreadsheets that indicate deadlines and responsibilities; just make sure everyone has access to them. Then implement a shared Dropbox account for images, important links, and standards and practices.

Next, create the blog posts in your CMS from the beginning of the assignment and have your writers write their content in that specific post; then have your editor edit the content directly in your CMS.

Final approval becomes a lot easier when there’s one specific place to look. Use project management software like Basecamp or Trello that will allow people to virtually check off their tasks when finished. If your team is ready to level up to highly organized content workflow, consider a content management tool that incorporates all of the above in one place: responsibility assignments, deadlines, and space to write, edit, and approve.

No matter what, you need to be clear and consistent about these processes. Everyone should know, without a doubt, which tools they are using for what.

Related Content: How IBM Tackled Content Visibility with Kapost Content Planner

Once you establish your new workflow, create a reference guide for your team so everyone is on the same page about how they use the workflow to contribute to the final result.

2. Keep Team Members Accountable

One of the effects of poor organization within your content workflow is that team members may not know what their roles are and when their deadlines are approaching. Even if they do, it’s easy to miss deadlines or create excuses when solid processes aren’t in place.

Good workflow management keeps each of your team members accountable, and it starts with better processes.

By creating a new process, utilizing better software, and making a reference guide for your team members, the excuses start to dwindle. When your team knows what the big picture looks like, they are accountable for their own tasks and can take stewardship in your team goals, holding others accountable as well: “Jenny, I finished up that blog yesterday; just wanted to check and see where you are on your edits before I need to take on my next role with it.”

Your team will have better visibility into your workflow, allowing them to collaborate better as well. They will know who is assigned to what, and who to talk to if issues arise.

Again, make sure to look into project management software that allows everyone to see the next steps, or invest in an all-in-one solution to save you the headache of managing several mediums.

Don’t lag behind with your content workflow by getting stuck in email hell: your company needs content to thrive, and production can increase in volume and effectiveness if you organize well and implement the right tools to help you and your team move forward.

Danielle Bilbruck

About Danielle Bilbruck

Danielle is a former sales and recruiting leader turned freelance inbound marketer, using her background in sales management to drive the bottom line for marketing efforts. When she is not directing high-level strategy, blogging, or at networking events, you can find her watching way too much TV with a nice glass of red wine.