The Future of Content

How FlipKey Uses Kapost for Content Marketing Success

By November 1, 2013 No Comments

Photo Credit: Kenneth Lu

Content marketing is increasingly crucial for brands building an sustaining relationships with their customers. This is especially true in the travel industry, where competition is high and brand trust is crucial to success. To get the scoop on content marketing in the travel industry, we interviewed Tara Gardner of FlipKey. You can find her content marketing tips for the travel industry over on the Content Marketeer.

A Kapost customer since 2011, FlipKey realized that content marketing software would be key for managing their network of writers and contributors. An established process leads to efficient production, and the less time spent worrying about deadline, workflow and payment challenges, more time can be spent on keeping content standards high. After all, unique and quality content (as well as the loyalty of current users) is what allows FlipKey “to have a voice among all of the noise.”

We asked Tara to share a little bit about her experience with Kapost. Check out her responses below:

Why and when did FlipKey invest in content marketing technology, and specifically Kapost? What pain points or challenges sparked the decision?

We started using Kapost in 2011. We identified the need for a platform that would manage the workflow and process for content creation and Kapost was the best all-in-one solution.

What are your 3 favorite Kapost features and why?

Ability to track projects from assignment to publishing, an easy-to-use payment system with invoice tracking, and analytics features – being able to see what’s working and what isn’t.

What results have you seen since investing in content marketing and Kapost?

We’ve seen a steady increase in social metrics as well as an increase in first-time visitors to our blog. We’ve also seen an increase in other outlets wanting to share our information as it’s relevant and interesting for their users and traffic to our site is increasing every day.

Questions or comments? Let us know in the comment section below.

Brian Busch

About Brian Busch

Brian Busch is the Director of Product Marketing at Kapost. He spends his time on messaging for frequent feature releases, keeping a pulse on the MarTech ecosystem, and running off to the mountains when no one is looking.