Delivering the right content to the right customer at the right time is not only top-of-mind for today’s marketers, but it’s also the thrumming drum beat at every marketing conference this year. We’ve all been running around ogling the latest optimized delivery systems: predictive lead scoring, AI-built personas, smart sales asset management tools, dynamic and persona-based web content, interactive content…the list goes on and on.

But what does it take to actually make this kind of optimized content delivery a reality, and where do marketers fall short?

Hundreds of marketers took the survey where we examined:

  • What drives an effective content operation
  • Internal processes for content planning
  • Trends in marketing tools and technologies

Wondering what the results are? Expect a full report by October 12th, 2017.


Paralee Walls

About Paralee Walls

Paralee is the former Director of Content Operations at Kapost. An educator at heart, Paralee is dedicated to building a marketing operation that matters. That means designing digital experiences for every customer that engage, delight, and inform with the right content at right time. She is a guest lecturer for the Digital Creative Institute and General Assembly and contributor to Forbes, CMI, and Kapost's own Marketeer. See what she's up to on LinkedIn.