Delivering the right content to the right customer at the right time is not only top-of-mind for today’s marketers, but it’s also the thrumming drum beat at every marketing conference this year. We’ve all been running around ogling the latest optimized delivery systems: predictive lead scoring, AI-built personas, smart sales asset management tools, dynamic and persona-based web content, interactive content…the list goes on and on.
But what does it take to actually make this kind of optimized content delivery a reality, and where do marketers fall short?
Hundreds of marketers took the survey where we examined:
- What drives an effective content operation
- Internal processes for content planning
- Trends in marketing tools and technologies
Wondering what the results are? Expect a full report by October 12th, 2017.