Content CreationMarketing StrategyResearch and Insights

What’s the ROI of a Content Operation? [Infographic]

If you want to see your content drive business for your organization, investing in its production is a must. But it’s not enough. You need to invest in building a content marketing operation.

What’s the ROI of a Content Operation? [Infographic]

A content operation—the process for producing, distributing, and analyzing content while increasing productivity, delivering measurable results, and reducing organizational friction—goes way beyond strategy. It treats content as the essential business asset it is.

Building such a process isn’t easy. But the ROI of doing so is unparalleled. Organizations who invest in a content operation see real business results. Take a look at the infographic below.


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Liz O'Neill Dennison

About Liz O'Neill Dennison

Liz is a former Content Marketing Manager at Kapost. She's psyched about human-friendly content, beekeeping, and playing outside. Reach her at @lizkoneill.