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Marketing Strategy

Demand GenerationMarketing Strategy

Templates for Your 2020 Content Planning

'Tis the season to trade cliches with your colleagues in the hallways. "Can you believe…
Zoë Randolph
Zoë RandolphNovember 15, 2019
FeaturedMarketing Strategy

Closing the Gap: How to Execute a Winning Strategy

  Last week, Chris Willis and I tackled the perennial and difficult issue of closing…
Christine Bottagaro
Christine BottagaroSeptember 9, 2019
hire creative roles Marketing Strategy

How to Hire Creative Roles for a Content Operation

Hiring for creative roles can be intimidating without a strong understanding of the skills each…
Christine Ramirez
Christine RamirezAugust 8, 2019
full-funnel content Marketing Strategy

Implementing Full-Funnel Content

According to the Content Marketing Institute, 88% of B2B marketers are focused on creating “more…
Shane Rourke
Shane RourkeAugust 1, 2019
customer advocacy manager Marketing Strategy

The Real Life of a Customer Advocacy Manager

There are a lot of posts out there about customer advocacy, what it is, and…
Amanda Grupp
Amanda GruppJuly 18, 2019
Marketing Technologist Marketing Strategy

What to Look for When Hiring a Marketing Technologist for Your Content Team

Almost every aspect of the commercial enterprise depends heavily on technology. No employee, whether in…
Jen Hogsett
Jen HogsettJuly 16, 2019
contentops and content strategy Marketing Strategy

Leveraging the Natural Connection Between ContentOps and Content Strategy

What's old is new again, and the area of content operations falls squarely in the…
Rahel Bailie
Rahel BailieJuly 11, 2019
content operations Marketing Strategy

Why Content Operations is Vital to Any Organization’s B2B Content Strategy

You may have the greatest products and services in the world. But if people don’t…
Sean Nathaniel
Sean NathanielJuly 5, 2019
Aligning Content to Strategy Marketing Strategy

Aligning Content to Strategy

A few years back, I heard some stats about content that hit way too close…
Becky Monk
Becky MonkJune 27, 2019
Enterprise Content Operations Marketing Strategy

Scaling an Enterprise Content Operation

Siemens, where I serve as head of demand generation, is a 170-year-old company. And it…
Amy Larsen
Amy LarsenJune 20, 2019
Marketing Strategy

Speaking in One Voice: 4 Key Content Lessons

Three years ago, when I started at Cylance, all of our content was housed in…
Jessica Vose
Jessica VoseJune 13, 2019
Marketing Strategy

Content Marketing Demystified: 5 Takeaways from Boulder Startup Week

Not long ago, I was lucky enough to serve as the moderator for a content…
Zoë Randolph
Zoë RandolphMay 28, 2019
Marketing Strategy

Create Meaningful Interactions with Your Content

Recently, while reading the April edition of Sports Illustrated, I came across a reference to the…
Shane Rourke
Shane RourkeMay 16, 2019
Marketing Strategy

The Immediate Impact of a Common Taxonomy

As the Equinix marketing team considered bringing on a new platform to build our content…
James Goldman
James GoldmanMay 14, 2019
Marketing Strategy

Where B2B Content Marketing Fits in the Overall Content Operation

Businesses need to understand how their content performs on two levels: (1) Program management: How…
Ritika Puri
Ritika PuriMay 14, 2019
Marketing Strategy

Why You Need to Start Measuring Message Consistency

A holistic view of your content’s, well, content—what you’re saying, how you’re saying it, and…
Riley Gibson
Riley GibsonApril 25, 2019
Marketing Strategy

4 Questions Keeping Marketing Leaders up at Night

I'd like to share an often-overlooked fact: Right now, sitting in your inbox, there are…
Eric Danielson
Eric DanielsonApril 4, 2019
Customer ExperienceMarketing Strategy

Active Content Governance, Your Antidote to Content Chaos

Companies today are under enormous pressure to create vast amounts of content, across an ever-expanding…
Cynthia Spiers
Cynthia SpiersMarch 26, 2019
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