Demand GenerationMarketing Strategy Templates for Your 2020 Content Planning 'Tis the season to trade cliches with your colleagues in the hallways. "Can you believe…Zoë RandolphNovember 15, 2019
FeaturedMarketing Strategy Closing the Gap: How to Execute a Winning Strategy Last week, Chris Willis and I tackled the perennial and difficult issue of closing…Christine BottagaroSeptember 9, 2019
Marketing Strategy How to Hire Creative Roles for a Content Operation Hiring for creative roles can be intimidating without a strong understanding of the skills each…Christine RamirezAugust 8, 2019
Marketing Strategy Implementing Full-Funnel Content According to the Content Marketing Institute, 88% of B2B marketers are focused on creating “more…Shane RourkeAugust 1, 2019
Marketing Strategy The Real Life of a Customer Advocacy Manager There are a lot of posts out there about customer advocacy, what it is, and…Amanda GruppJuly 18, 2019
Marketing Strategy What to Look for When Hiring a Marketing Technologist for Your Content Team Almost every aspect of the commercial enterprise depends heavily on technology. No employee, whether in…Jen HogsettJuly 16, 2019
Marketing Strategy Leveraging the Natural Connection Between ContentOps and Content Strategy What's old is new again, and the area of content operations falls squarely in the…Rahel BailieJuly 11, 2019
Marketing Strategy Why Content Operations is Vital to Any Organization’s B2B Content Strategy You may have the greatest products and services in the world. But if people don’t…Sean NathanielJuly 5, 2019
Marketing Strategy Aligning Content to Strategy A few years back, I heard some stats about content that hit way too close…Becky MonkJune 27, 2019
Marketing Strategy Scaling an Enterprise Content Operation Siemens, where I serve as head of demand generation, is a 170-year-old company. And it…Amy LarsenJune 20, 2019
Marketing Strategy Speaking in One Voice: 4 Key Content Lessons Three years ago, when I started at Cylance, all of our content was housed in…Jessica VoseJune 13, 2019
Marketing Strategy Content Marketing Demystified: 5 Takeaways from Boulder Startup Week Not long ago, I was lucky enough to serve as the moderator for a content…Zoë RandolphMay 28, 2019
Marketing Strategy Create Meaningful Interactions with Your Content Recently, while reading the April edition of Sports Illustrated, I came across a reference to the…Shane RourkeMay 16, 2019
Marketing Strategy The Immediate Impact of a Common Taxonomy As the Equinix marketing team considered bringing on a new platform to build our content…James GoldmanMay 14, 2019
Marketing Strategy Where B2B Content Marketing Fits in the Overall Content Operation Businesses need to understand how their content performs on two levels: (1) Program management: How…Ritika PuriMay 14, 2019
Marketing Strategy Why You Need to Start Measuring Message Consistency A holistic view of your content’s, well, content—what you’re saying, how you’re saying it, and…Riley GibsonApril 25, 2019
Marketing Strategy 4 Questions Keeping Marketing Leaders up at Night I'd like to share an often-overlooked fact: Right now, sitting in your inbox, there are…Eric DanielsonApril 4, 2019
Customer ExperienceMarketing Strategy Active Content Governance, Your Antidote to Content Chaos Companies today are under enormous pressure to create vast amounts of content, across an ever-expanding…Cynthia SpiersMarch 26, 2019