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The Future of Content

The Future of Content

Seismic Bought Percolate. Why?

Seismic’s recent purchase of Percolate is the latest evidence of how vital a content operations…
Toby Murdock
Toby MurdockNovember 18, 2019
FeaturedThe Future of Content

3 Reasons I Can’t Wait for the 2019 Content Ops Summit

Marketing conferences get a lot of hype. 136 vendors on the floor! 12,000 attendees! Parties!…
Christine Bottagaro
Christine BottagaroOctober 25, 2019
trust between marketing and sales The Future of Content

Building Transparency and Trust Between Marketing and Sales

Two years ago, the company I worked for was acquired by FactSet. As a result,…
Bénédicte Godet
Bénédicte GodetAugust 27, 2019
good content is good business The Future of Content

The Science is Settled: Good Content is Good Business

New research from Aberdeen Group shows that customer experience, driven by optimized content, is a…
Omer Minkara
Omer MinkaraAugust 22, 2019
ai The Future of Content

AI and the Black Box Problem

It’s been said that marketing sits on the largest data stores in any company, and…
Christine Bottagaro
Christine BottagaroAugust 20, 2019
The Future of Content

Scale Up Your Content Experience by Narrowing Down Your Truth

One of the questions I most often get asked is, what does content marketing look…
Robert Rose
Robert RoseJune 25, 2019
Kapost Content Café. The Future of Content

Lessons from Kapost’s First Content Café

Earlier this month I had the joy of breaking bread—including croissants and the best french…
Amanda Grupp
Amanda GruppJune 6, 2019
Guide to B2B Content FeaturedResearch and InsightsThe Future of Content

We Asked Experts About the Future of Content—Here’s What They Said

A few months ago, a thought occurred to us over at Kapost HQ. There are…
Zoë Randolph
Zoë RandolphJune 4, 2019
FeaturedThe Future of Content

Kapost Joins Upland Software

For nearly ten years, Kapost has pursued the mission of enabling its customers to speak…
Toby Murdock
Toby MurdockMay 28, 2019
The Future of Content

7 Takeaways from SiriusDecisions Summit 2019

As expected, this year’s SiriusDecisions Summit didn’t disappoint. It was three days packed with seventeen…
Jen Hogsett
Jen HogsettMay 21, 2019
Marketing AnalyticsThe Future of Content

Marketing’s Next Frontier: Measuring Message [Webinar]

These days, it seems there's hardly anything marketers can't measure when it comes to our…
Zoë Randolph
Zoë RandolphApril 23, 2019
The Future of Content

How Will AI Shape Content Operations?

It was once said that software would eat the world. Now it appears that machine learning…
chriswillmore
chriswillmoreApril 18, 2019
The Future of Content

4 Key Takeaways from the Georgia Marketing Summit

In February, I joined a panel on content marketing at the Georgia Marketing Summit, which gathered…
Sandra Konstadinidis
Sandra KonstadinidisApril 11, 2019
The Future of Content

Inside GE’s Content Revolution: Tips for Building a Content Operation

It’s no secret that GE is experiencing change right now. As GE’s CEO, Larry Culp,…
Kristin Fallon
Kristin FallonApril 9, 2019
FeaturedThe Future of Content

The Tension of Building a Content Strategy—and How to Handle It

A content strategy is the north star of marketing—or at least, it should be. Too…
Toby Murdock
Toby MurdockApril 2, 2019
Marketing StrategyThe Future of Content

Moving to the Next Level of Content Operations Maturity

I had to laugh when I thought about it. I’ve been actively involved in content…
Ardath Albee
Ardath AlbeeMarch 14, 2019
The Future of Content

How to Hire an Amazing Head of Content Operations

Gone are the days when a single copywriter was expected to handle the full volume…
Paralee Walls
Paralee WallsFebruary 27, 2019
Marketing AnalyticsThe Future of Content

3 First Steps to Data-Driven Marketing ROI

“Half the money I spend on advertising is wasted; the trouble is I don't know…
Caroline Gaffney
Caroline GaffneyFebruary 25, 2019
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