The Future of Content Seismic Bought Percolate. Why? Seismic’s recent purchase of Percolate is the latest evidence of how vital a content operations…Toby MurdockNovember 18, 2019
FeaturedThe Future of Content 3 Reasons I Can’t Wait for the 2019 Content Ops Summit Marketing conferences get a lot of hype. 136 vendors on the floor! 12,000 attendees! Parties!…Christine BottagaroOctober 25, 2019
The Future of Content Building Transparency and Trust Between Marketing and Sales Two years ago, the company I worked for was acquired by FactSet. As a result,…Bénédicte GodetAugust 27, 2019
The Future of Content The Science is Settled: Good Content is Good Business New research from Aberdeen Group shows that customer experience, driven by optimized content, is a…Omer MinkaraAugust 22, 2019
The Future of Content AI and the Black Box Problem It’s been said that marketing sits on the largest data stores in any company, and…Christine BottagaroAugust 20, 2019
The Future of Content Scale Up Your Content Experience by Narrowing Down Your Truth One of the questions I most often get asked is, what does content marketing look…Robert RoseJune 25, 2019
The Future of Content Lessons from Kapost’s First Content Café Earlier this month I had the joy of breaking bread—including croissants and the best french…Amanda GruppJune 6, 2019
FeaturedResearch and InsightsThe Future of Content We Asked Experts About the Future of Content—Here’s What They Said A few months ago, a thought occurred to us over at Kapost HQ. There are…Zoë RandolphJune 4, 2019
FeaturedThe Future of Content Kapost Joins Upland Software For nearly ten years, Kapost has pursued the mission of enabling its customers to speak…Toby MurdockMay 28, 2019
The Future of Content 7 Takeaways from SiriusDecisions Summit 2019 As expected, this year’s SiriusDecisions Summit didn’t disappoint. It was three days packed with seventeen…Jen HogsettMay 21, 2019
Marketing AnalyticsThe Future of Content Marketing’s Next Frontier: Measuring Message [Webinar] These days, it seems there's hardly anything marketers can't measure when it comes to our…Zoë RandolphApril 23, 2019
The Future of Content How Will AI Shape Content Operations? It was once said that software would eat the world. Now it appears that machine learning…chriswillmoreApril 18, 2019
The Future of Content 4 Key Takeaways from the Georgia Marketing Summit In February, I joined a panel on content marketing at the Georgia Marketing Summit, which gathered…Sandra KonstadinidisApril 11, 2019
The Future of Content Inside GE’s Content Revolution: Tips for Building a Content Operation It’s no secret that GE is experiencing change right now. As GE’s CEO, Larry Culp,…Kristin FallonApril 9, 2019
FeaturedThe Future of Content The Tension of Building a Content Strategy—and How to Handle It A content strategy is the north star of marketing—or at least, it should be. Too…Toby MurdockApril 2, 2019
Marketing StrategyThe Future of Content Moving to the Next Level of Content Operations Maturity I had to laugh when I thought about it. I’ve been actively involved in content…Ardath AlbeeMarch 14, 2019
The Future of Content How to Hire an Amazing Head of Content Operations Gone are the days when a single copywriter was expected to handle the full volume…Paralee WallsFebruary 27, 2019
Marketing AnalyticsThe Future of Content 3 First Steps to Data-Driven Marketing ROI “Half the money I spend on advertising is wasted; the trouble is I don't know…Caroline GaffneyFebruary 25, 2019