Like any fad, the early days of modern B2B content marketing seemed too good to…
Zoë RandolphMarch 26, 2020
Q: What happens when you put 100 of the smartest marketers you know together for…
Zoë RandolphDecember 18, 2019
Seismic’s recent purchase of Percolate is the latest evidence of how vital a content operations…
Toby MurdockNovember 18, 2019
Marketing conferences get a lot of hype. 136 vendors on the floor! 12,000 attendees! Parties!…
Christine BottagaroOctober 25, 2019
Two years ago, the company I worked for was acquired by FactSet. As a result,…
Bénédicte GodetAugust 27, 2019
New research from Aberdeen Group shows that customer experience, driven by optimized content, is a…
Omer MinkaraAugust 22, 2019
It’s been said that marketing sits on the largest data stores in any company, and…
Christine BottagaroAugust 20, 2019
One of the questions I most often get asked is, what does content marketing look…
Robert RoseJune 25, 2019
Earlier this month I had the joy of breaking bread—including croissants and the best french…
Amanda GruppJune 6, 2019
For nearly ten years, Kapost has pursued the mission of enabling its customers to speak…
Toby MurdockMay 28, 2019
As expected, this year’s SiriusDecisions Summit didn’t disappoint. It was three days packed with seventeen…
Jen HogsettMay 21, 2019
These days, it seems there's hardly anything marketers can't measure when it comes to our…
Zoë RandolphApril 23, 2019
It was once said that software would eat the world. Now it appears that machine learning…
chriswillmoreApril 18, 2019
In February, I joined a panel on content marketing at the Georgia Marketing Summit, which gathered…
Sandra KonstadinidisApril 11, 2019
It’s no secret that GE is experiencing change right now. As GE’s CEO, Larry Culp,…
Kristin FallonApril 9, 2019