Seismic’s recent purchase of Percolate is the latest evidence of how vital a content operations…
Toby MurdockNovember 18, 2019
Two years ago, the company I worked for was acquired by FactSet. As a result,…
Bénédicte GodetAugust 27, 2019
New research from Aberdeen Group shows that customer experience, driven by optimized content, is a…
Omer MinkaraAugust 22, 2019
It’s been said that marketing sits on the largest data stores in any company, and…
Christine BottagaroAugust 20, 2019
One of the questions I most often get asked is, what does content marketing look…
Robert RoseJune 25, 2019
Earlier this month I had the joy of breaking bread—including croissants and the best french…
Amanda GruppJune 6, 2019
For nearly ten years, Kapost has pursued the mission of enabling its customers to speak…
Toby MurdockMay 28, 2019
As expected, this year’s SiriusDecisions Summit didn’t disappoint. It was three days packed with seventeen…
Jen HogsettMay 21, 2019
These days, it seems there's hardly anything marketers can't measure when it comes to our…
Zoë RandolphApril 23, 2019
It was once said that software would eat the world. Now it appears that machine learning…
chriswillmoreApril 18, 2019
In February, I joined a panel on content marketing at the Georgia Marketing Summit, which gathered…
Sandra KonstadinidisApril 11, 2019
It’s no secret that GE is experiencing change right now. As GE’s CEO, Larry Culp,…
Kristin FallonApril 9, 2019
A content strategy is the north star of marketing—or at least, it should be. Too…
Toby MurdockApril 2, 2019
I had to laugh when I thought about it. I’ve been actively involved in content…
Ardath AlbeeMarch 14, 2019
Gone are the days when a single copywriter was expected to handle the full volume…
Paralee WallsFebruary 27, 2019
“Half the money I spend on advertising is wasted; the trouble is I don't know…
Caroline GaffneyFebruary 25, 2019