These days, it seems there's hardly anything marketers can't measure when it comes to our…
Zoë RandolphApril 23, 2019
In February, I joined a panel on content marketing at the Georgia Marketing Summit, which gathered…
Sandra KonstadinidisApril 11, 2019
It’s no secret that GE is experiencing change right now. As GE’s CEO, Larry Culp,…
Kristin FallonApril 9, 2019
A content strategy is the north star of marketing—or at least, it should be. Too…
Toby MurdockApril 2, 2019
I had to laugh when I thought about it. I’ve been actively involved in content…
Ardath AlbeeMarch 14, 2019
Gone are the days when a single copywriter was expected to handle the full volume…
Paralee WallsFebruary 27, 2019
“Half the money I spend on advertising is wasted; the trouble is I don't know…
Caroline GaffneyFebruary 25, 2019
Customer experience may feel like the latest buzzword, but expectations and trust are two factors…
Ardath AlbeeFebruary 14, 2019
We all know—I hope—that a content strategist isn't the person in charge of figuring out…
Paralee WallsFebruary 6, 2019
The responsibilities of marketing leaders have continued to expand as the function has evolved from…
Toby MurdockJanuary 30, 2019
It’s easy to look at the year ahead with competition goggles, putting dollars and focus…
Katrina PfannkuchJanuary 24, 2019
Content operations is increasingly becoming a core function across organizations with a strong focus on…
Michelle JohnstonJanuary 22, 2019
In 2018, content was more important than ever to an outstanding customer experience. More importantly,…
Amanda GruppJanuary 15, 2019
When I hired the current content team at Kapost, I required one, non-negotiable skill before…
Paralee WallsJanuary 8, 2019
Historically, marketing organizations have been divided by product, channel, and the like in order to…
Toby MurdockJanuary 3, 2019
The year is winding down, which means marketers are deciding which 2019 marketing trends to…
Katrina PfannkuchDecember 21, 2018
Customer journeys are defined by the content experience. Agreed? Scaling interactions between your organization and…
Aubrey HarperDecember 7, 2018