Agile describes a set of workflow best practices that involves rapid iteration, evolving solutions, and…
Ritika PuriMarch 19, 2018
Business relationships are built on a combination of people, technology, and organizational structure. When a…
Ritika PuriFebruary 12, 2018
"The status quo is not an option. It's not should we change, it's how do we…
Ritika PuriFebruary 2, 2018
Narratives are timeless and have been the backbone of marketing since before the internet existed. That's…
Ritika PuriJanuary 12, 2018
A content operation is the set of processes, people, and technology for strategically planning, producing,…
Ritika PuriDecember 11, 2017
Content lives on the internet forever. If you've been running a company blog for an…
Ritika PuriNovember 20, 2017
The power of digital is impossible to dispute. Facebook, Twitter, YouTube, and Instagram have become natural…
Ritika PuriNovember 6, 2017
Product marketing is a tough job for the sole reason that you essentially need to…
Ritika PuriOctober 10, 2017
Marketing data can lead you down many twists and turns. Open up your analytics software…
Ritika PuriOctober 6, 2017
Interactions on the internet are moment-driven according to Think with Google. Every moment and every subtle…
Ritika PuriSeptember 20, 2017
Being a sales rep for a B2B organization is far from an easy job. This…
Ritika PuriSeptember 13, 2017
Ever wonder what makes some content marketing blogs hugely successful and others, well, not? Market…
Ritika PuriAugust 25, 2017
Many marketers rely on the idea of a "funnel" to describe their customer journeys and…
Ritika PuriAugust 23, 2017
For many years, marketers have drawn a distinction between B2B and B2C marketing. At one…
Ritika PuriJuly 10, 2017
Marketers, let's take a breather from our "heads down" work at the computer to confront…
Ritika PuriJuly 6, 2017
Events are a core element of content marketing strategy. From building speaker panels to hosting workshops…
Ritika PuriJune 23, 2017
That's the question that leaves so many organizations stuck. And the truth is, there is…
Ritika PuriMay 24, 2017