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All Posts By

Katrina Pfannkuch

Content CreationMarketing Analytics

How to Combine Data and Creativity as a Strategic Differentiator

Data analytics and management are an ever-evolving piece of the marketing puzzle. The numbers serve…
Katrina Pfannkuch
Katrina PfannkuchMay 7, 2019
Marketing Strategy

Is Persona-Based Marketing Already Outdated?

Knowing your target customer and influencer type is part of marketing 101. Understanding their likes,…
Katrina Pfannkuch
Katrina PfannkuchMarch 1, 2019
Content CreationThe Future of Content

5 Resolutions to Make Your Content Efforts More Impactful in 2019

It’s easy to look at the year ahead with competition goggles, putting dollars and focus…
Katrina Pfannkuch
Katrina PfannkuchJanuary 24, 2019
Customer Experience

8 Throwback Marketing Techniques for a Better Customer Experience

Each year brings more opportunities for brands to work through challenges of marketing to the…
Katrina Pfannkuch
Katrina PfannkuchJanuary 21, 2019
Customer ExperienceDigital Marketing

How Social Media Stories Fit into a Personalized Marketing Strategy

You’ve definitely seen them: the short social media stories that last a few seconds on…
Katrina Pfannkuch
Katrina PfannkuchDecember 28, 2018
Research and InsightsThe Future of Content

5 Marketing Trends that Affect Your 2019 Content Strategy

The year is winding down, which means marketers are deciding which 2019 marketing trends to…
Katrina Pfannkuch
Katrina PfannkuchDecember 21, 2018
Content CreationDigital Marketing

Using Content Clusters to Improve SEO and Build Authority

Content that evokes an emotional tug or offers pain point solutions to motivate buying behaviors…
Katrina Pfannkuch
Katrina PfannkuchNovember 16, 2018
Digital MarketingThe Future of Content

How to Cope with the Tech Stack Fatigue That Plagues Us All

Stack fatigue is real. It's rampant. And it's not going away any time soon. By…
Katrina Pfannkuch
Katrina PfannkuchOctober 16, 2018
Content CreationCustomer Experience

How to Create Educational Content for a B2B Buyer Journey

The way we learn is transforming at a rapid pace. Between technology, marketing practices, and…
Katrina Pfannkuch
Katrina PfannkuchOctober 3, 2018
Marketing StrategyThe Future of Content

Your Untapped Audience: How B2B Organizations Sell to Young Buyers

Brands often put a considerable amount of energy into how to get more juice out…
Katrina Pfannkuch
Katrina PfannkuchSeptember 10, 2018
Marketing Strategy

How to Build Trust that Outlives Change

Marketing has evolved from a way to get the word out to potential customers into…
Katrina Pfannkuch
Katrina PfannkuchAugust 6, 2018
Customer ExperienceThe Future of Content

Personalization Is Only Getting Bigger—But How Do We Scale It?

Brands are always on the lookout for ways to expand their digital marketing prowess. And…
Katrina Pfannkuch
Katrina PfannkuchJuly 16, 2018
Customer ExperienceThe Future of Content

How Will Data Privacy Affect Customer Experience?

The desire for consumer data privacy and delivering effective marketing tactics can seem at odds…
Katrina Pfannkuch
Katrina PfannkuchJuly 13, 2018
Video for your content marketing strategy Digital Marketing

How to Use Video into Your Content and Marketing Strategy

Diving into video marketing is a powerful way to enhance B2B marketing strategy and customer…
Katrina Pfannkuch
Katrina PfannkuchJune 15, 2018
Marketing Analytics

Marketing Success Depends on Data Analytics

When you think of marketing success, what comes to mind first? Sales numbers? New customers?…
Katrina Pfannkuch
Katrina PfannkuchMay 21, 2018
Digital Marketing

The Do’s and Don’ts of Links within Your Blog Posts

In the online world, content is akin to real estate. When you're ready to put a…
Katrina Pfannkuch
Katrina PfannkuchMay 11, 2018
Research and Insights

The Benefits of Agile for Marketers and Brands

Attention marketers: Agile is no longer just for software engineers—it has legit legs for all…
Katrina Pfannkuch
Katrina PfannkuchApril 18, 2018
Customer ExperienceMarketing Strategy

The 5 Foundational Elements of a Solid Marketing Strategy

Each year, businesses all over the world attempt to create an essential goal to generate…
Katrina Pfannkuch
Katrina PfannkuchMarch 26, 2018
1 2 3 … 8 Next

 

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