Content CreationMarketing Analytics How to Combine Data and Creativity as a Strategic Differentiator Data analytics and management are an ever-evolving piece of the marketing puzzle. The numbers serve…Katrina PfannkuchMay 7, 2019
Marketing Strategy Is Persona-Based Marketing Already Outdated? Knowing your target customer and influencer type is part of marketing 101. Understanding their likes,…Katrina PfannkuchMarch 1, 2019
Content CreationThe Future of Content 5 Resolutions to Make Your Content Efforts More Impactful in 2019 It’s easy to look at the year ahead with competition goggles, putting dollars and focus…Katrina PfannkuchJanuary 24, 2019
Customer Experience 8 Throwback Marketing Techniques for a Better Customer Experience Each year brings more opportunities for brands to work through challenges of marketing to the…Katrina PfannkuchJanuary 21, 2019
Customer ExperienceDigital Marketing How Social Media Stories Fit into a Personalized Marketing Strategy You’ve definitely seen them: the short social media stories that last a few seconds on…Katrina PfannkuchDecember 28, 2018
Research and InsightsThe Future of Content 5 Marketing Trends that Affect Your 2019 Content Strategy The year is winding down, which means marketers are deciding which 2019 marketing trends to…Katrina PfannkuchDecember 21, 2018
Content CreationDigital Marketing Using Content Clusters to Improve SEO and Build Authority Content that evokes an emotional tug or offers pain point solutions to motivate buying behaviors…Katrina PfannkuchNovember 16, 2018
Digital MarketingThe Future of Content How to Cope with the Tech Stack Fatigue That Plagues Us All Stack fatigue is real. It's rampant. And it's not going away any time soon. By…Katrina PfannkuchOctober 16, 2018
Content CreationCustomer Experience How to Create Educational Content for a B2B Buyer Journey The way we learn is transforming at a rapid pace. Between technology, marketing practices, and…Katrina PfannkuchOctober 3, 2018
Marketing StrategyThe Future of Content Your Untapped Audience: How B2B Organizations Sell to Young Buyers Brands often put a considerable amount of energy into how to get more juice out…Katrina PfannkuchSeptember 10, 2018
Marketing Strategy How to Build Trust that Outlives Change Marketing has evolved from a way to get the word out to potential customers into…Katrina PfannkuchAugust 6, 2018
Customer ExperienceThe Future of Content Personalization Is Only Getting Bigger—But How Do We Scale It? Brands are always on the lookout for ways to expand their digital marketing prowess. And…Katrina PfannkuchJuly 16, 2018
Customer ExperienceThe Future of Content How Will Data Privacy Affect Customer Experience? The desire for consumer data privacy and delivering effective marketing tactics can seem at odds…Katrina PfannkuchJuly 13, 2018
Digital Marketing How to Use Video into Your Content and Marketing Strategy Diving into video marketing is a powerful way to enhance B2B marketing strategy and customer…Katrina PfannkuchJune 15, 2018
Marketing Analytics Marketing Success Depends on Data Analytics When you think of marketing success, what comes to mind first? Sales numbers? New customers?…Katrina PfannkuchMay 21, 2018
Digital Marketing The Do’s and Don’ts of Links within Your Blog Posts In the online world, content is akin to real estate. When you're ready to put a…Katrina PfannkuchMay 11, 2018
Research and Insights The Benefits of Agile for Marketers and Brands Attention marketers: Agile is no longer just for software engineers—it has legit legs for all…Katrina PfannkuchApril 18, 2018
Customer ExperienceMarketing Strategy The 5 Foundational Elements of a Solid Marketing Strategy Each year, businesses all over the world attempt to create an essential goal to generate…Katrina PfannkuchMarch 26, 2018