Data analytics and management are an ever-evolving piece of the marketing puzzle. The numbers serve…
Katrina PfannkuchMay 7, 2019
It’s easy to look at the year ahead with competition goggles, putting dollars and focus…
Katrina PfannkuchJanuary 24, 2019
Each year brings more opportunities for brands to work through challenges of marketing to the…
Katrina PfannkuchJanuary 21, 2019
You’ve definitely seen them: the short social media stories that last a few seconds on…
Katrina PfannkuchDecember 28, 2018
The year is winding down, which means marketers are deciding which 2019 marketing trends to…
Katrina PfannkuchDecember 21, 2018
Content that evokes an emotional tug or offers pain point solutions to motivate buying behaviors…
Katrina PfannkuchNovember 16, 2018
Stack fatigue is real. It's rampant. And it's not going away any time soon. By…
Katrina PfannkuchOctober 16, 2018
The way we learn is transforming at a rapid pace. Between technology, marketing practices, and…
Katrina PfannkuchOctober 3, 2018
Brands often put a considerable amount of energy into how to get more juice out…
Katrina PfannkuchSeptember 10, 2018
Marketing has evolved from a way to get the word out to potential customers into…
Katrina PfannkuchAugust 6, 2018
Brands are always on the lookout for ways to expand their digital marketing prowess. And…
Katrina PfannkuchJuly 16, 2018
The desire for consumer data privacy and delivering effective marketing tactics can seem at odds…
Katrina PfannkuchJuly 13, 2018
Diving into video marketing is a powerful way to enhance B2B marketing strategy and customer…
Katrina PfannkuchJune 15, 2018
When you think of marketing success, what comes to mind first? Sales numbers? New customers?…
Katrina PfannkuchMay 21, 2018
In the online world, content is akin to real estate. When you're ready to put a…
Katrina PfannkuchMay 11, 2018
Attention marketers: Agile is no longer just for software engineers—it has legit legs for all…
Katrina PfannkuchApril 18, 2018
Each year, businesses all over the world attempt to create an essential goal to generate…
Katrina PfannkuchMarch 26, 2018