Marketing Strategy

5 Ways to Map Content to the Buyer’s Journey from Netskope’s VP of Marketing

By February 2, 2016 No Comments

When it comes to customer-centric marketing, Netskope understands how to plan, create, distribute and analyze content that crushes it. Netskope, providers of cloud-based security, focuses on creating high-quality content in diverse formats.

Their upbeat style makes for an approachable experience that engages and delights customers.

“In the beginning you do whatever it takes…But, if you want to be a content juggernaut, you need to build a repeatable process. For us, this is where Kapost came in.”

We caught up with Netskope’s VP of Marketing, Scott Hogrefe, to learn his team’s top five ways of mapping content to the buyer’s journey for a customer experience that totally rocks. Scott shared with us about the moment his team began to scale up their content, finally throwing out their mile-long spreadsheets for streamlined Kapost workflows because, “In the beginning you do whatever it takes…But, if you want to be a content juggernaut, you need to build a repeatable process. For us, this is where Kapost came in.”

From scaling the content creation process to repurposing assets in nurture campaigns, these tips are the framework for a content marketing strategy that impacts revenue.

Got 15 minutes to spare? View the full webinar here. If you’re short on time, your can check out the SlideShare summary below.

Kelsey Loughman

About Kelsey Loughman

Kelsey is the former Sr. Content Marketing Manager at Kapost. She oversaw the Marketeer blog, created amazing eBooks, and inspired marketers to create more advanced strategies. See what she's up to @Kay_Lockman.