Recent Posts

hire creative roles
Marketing Strategy

How to Hire Creative Roles for a Content Operation

Hiring for creative roles can be intimidating without a strong understanding of the skills each…
abm content
Research and Insights

Content: The Backbone of Great ABM

Account Based Marketing is a strategy that helps drive quality growth in B2B. ABM enables…
full-funnel content
Marketing Strategy

Implementing Full-Funnel Content

According to the Content Marketing Institute, 88% of B2B marketers are focused on creating “more…
b2b cycle
Customer Experience

Accelerating the B2B Cycle With Content

Imagine a new client is searching for price information on your website or a returning…

Marketing Strategy

hire creative roles
Marketing Strategy

How to Hire Creative Roles for a Content Operation

Hiring for creative roles can be intimidating without a strong understanding of the skills each…
full-funnel content
Marketing Strategy

Implementing Full-Funnel Content

According to the Content Marketing Institute, 88% of B2B marketers are focused on creating “more…
customer advocacy manager
Marketing Strategy

The Real Life of a Customer Advocacy Manager

There are a lot of posts out there about customer advocacy, what it is, and…
Marketing Technologist
Marketing Strategy

What to Look for When Hiring a Marketing Technologist for Your Content Team

Almost every aspect of the commercial enterprise depends heavily on technology. No employee, whether in…

Content Creation

create a campaign brief
Content Creation

How to Write a B2B Content Campaign Brief [with a Downloadable Template]

Perhaps Maria was on to something when she advised the Von Trapp children to "start…
Webinar slide deck
Content Creation

How to Create a Webinar Slide Deck [with a Downloadable Template]

Webinars may well have been the inspiration for Murphey's Law—whatever can go wrong seems, indeed,…
Benchmark Report Template
Content Creation

How to Create a Benchmark Report [with a Downloadable Template]

B2B content isn't for the faint of heart. But in my humble opinion, its meatiness…
Content Creation

How to Combine Data and Creativity as a Strategic Differentiator

Data analytics and management are an ever-evolving piece of the marketing puzzle. The numbers serve…

Featured Resources

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Whitepaper Template

April 20, 2017

Thriving in the Dark Ages of Content Marketing

April 20, 2017

The Business Value of Content Marketing

April 20, 2017