Don’t Fear the Content Audit
Why does the content marketing audit suffer from a bad reputation? Because it’s a painstaking, time-consuming process—that’s why. Yet, just about everyone agrees a content audit is a needed part of a content marketing strategy.
Be a Content Audit Hero
Auditing your websites, blogs, and video channels, allows you to categorize content by type, publish date, persona, author, and theme. This allows you to analyze engagement across key distribution channels.
What Comes After a Content Audit
Once you perform an audit, all that hard work often sits in a spreadsheet. It goes untouched for days, then weeks, then quarters, and then it’s time to do another content audit. A vicious cycle ensues, but it doesn’t have to be that way.