2018 B2B Marketing and Sales Alignment Benchmark

What’s Inside?

• Stats to compare your organization’s alignment and strategy with other sales and marketing teams
• How alignment contributes to consistent messaging and outstanding customer experience
• What best-in-class sales and marketing teams are doing to achieve success

Cross-Team Tensions Must Move Aside for Positive CX

Sales and marketing have often established a less-than-seamless relationship—and to what end? Poor customer experience, gossip in the office kitchen, and a ton of wasted time.

Did you know:

> 55% of marketers don’t know which assets salespeople use most

But, wait—sales isn’t off the hook here.

> 44% of salespeople don’t know which assets are used most by fellow salespeople

Want to see how your team stacks up? Download the full report.

Even better—want to prove you’re at the forefront of alignment? Forward it to your sales/marketing colleagues. Alignment starts with communication, after all.