Kapost

WaPo creates community-powered political site

Posted on 17. May, 2010 by Toby in PubSocially, The Publishing Industry

The Washington Post has launched a new site, the “Political Blog Network.” Harvard’s Nieman Lab reports that it “is packaging content written by unpaid bloggers, hoping to engage its audience, give writers a platform, and make some money selling ads.” It notes the significant shift for a major media company like WaPo to utlilize the model where “a small number of professionals are paid to curate the work of many more unpaid writers.” The article notes how the compensation for the contributors is not cash but rather distribution and exposure.