Please try a different combination of categories and media types.
Inbound marketing delivers 54% more leads into the marketing funnel than traditional outbound marketing (Source)
Inbound marketing delivers 54% more leads into the marketing funnel than traditional outbound marketingMarketing Content operations using Kapost saw a 512% increase in marketing qualified leads. (source)
Marketing Content operations using Kapost saw a 512% increase in marketing qualified leadsMarketing content operations using Kapost found 200% increase in email open rates. (Source)
Marketing content operations using Kapost found 200% increase in email open ratesMarketing content operations using Kapost found six-fold revenue lift from content marketing activities. (Source)
Marketing content operations using Kapost found six-fold revenue lift from content marketing activitiesMarketing content operations using Kapost saw a $205,000 savings in team costs. (Source)
Marketing content operations using Kapost saw a $205,000 savings in team costs68% of marketing professionals today feel more pressured to show a return on their investment in marketing spend. (source)
68% of marketing professionals today feel more pressured to show a return on their investment in marketing spendAdopting an inbound strategy doubles average website conversion rates, from 6% to 12% (Source)
Adopting an inbound strategy doubles average website conversion rates, from 6% to 12%67% of surveyed B2B companies reported marketing content a top three or high priority within their overall 2015 marketing strategy. (source)
67% of surveyed B2B companies reported marketing content a top three or high priority within their overall 2015 marketing strategyBuyers go through about 57% of the purchasing process before ever talking to sales. (Source)
Buyers go through about 57% of the purchasing process before ever talking to salesMarketing content operations using Kapost found 133% increase in return visitors to their website. (Source)
Marketing content operations using Kapost found 133% increase in return visitors to their websiteUsing inbound tactics saves an average of 13% in overall cost per lead (Source)
Using inbound tactics saves an average of 13% in overall cost per leadMarketing content operations using Kapost found 253% increase in online engagement (downloads, blog reads, etc.). (source)
Marketing content operations using Kapost found 253% increase in online engagement (downloads, blog reads, etc.)Marketing content marketing operations using Kapost found 30% reduction in asset production cycle time (Source)
Marketing content marketing operations using Kapost found 30% reduction in asset production cycle time41% of marketers confirm marketing content’s positive ROI (Source)
41% of marketers confirm marketing content’s positive ROI78% of CMOs think custom content is the future of marketing (Source)
78% of CMOs think custom content is the future of marketingCase studies reveal that integrated customer journeys provide a competitive advantage, in some cases doubling sales year over year. (source)
Case studies reveal that integrated customer journeys provide a competitive advantage, in some cases doubling sales year over year.44% of B2B content marketers have a documented content strategy (Source)
44% of B2B content marketers have a documented content strategy84% of top performing companies are using or plan to start using marketing automation between 2012 and 2015 (source)
84% of top performing companies are using or plan to start using marketing automation between 2012 and 2015 @GleansterTwo thirds of B2B marketers say content is fuel across all channels, including events, social, demand generation, etc. (source)
Two thirds of B2B marketers say content is fuel across all channels, including events, social, demand generation, etcBrands relying on inbound marketing save over $14 dollars for every new customer acquired (Source)
Brands relying on inbound marketing save over $14 dollars for every new customer acquired25% of smartphone users aged 18-44 say they can’t recall the last time their smartphone wasn’t next to them. (Source)
25% of smartphone users aged 18-44 say they can’t recall the last time their smartphone wasn’t next to them. via @fastcompany61% of consumers say they feel better about a company that delivers custom content, and are more likely to buy from that company (source)
61% of consumers say they feel better about a company that delivers custom contentOf the consumers in our study who said they have a brand relationship, 64% cited shared values as the primary reason. That’s far and away the largest driver. Meanwhile, only 13% cited frequent interactions with the brand as a reason for having a relationship (source)
64% of consumers cited shared values as the primary reason for a brand relationshipPersonalized subject lines are 22.2% more likely to be opened (source)
Personalized subject lines are 22.2% more likely to be openedSocial media sites and blogs reach 8 out of 10 of all U.S. Internet users and account for 23% of all time spent online. (source)
Social media sites and blogs reach 8 out of 10 of all U.S. Internet users and account for 23% of all time spent online. via @salesforceComparing interactive to passive content, interactive content is somewhat of very effective at educating the buyer (93% vs 70%), differentiating from competitors (88% vs 55%) and being shared (38% vs 17%) (Source)
Comparing interactive to passive content, interactive content is effective at educating the buyer (93% vs 70%)25% of marketers rated their content as slightly or very interactive (Source)
25% of marketers rated their content as slightly or very interactiveInteractive content, such as apps, assessments, calculators, configurators and quizzes, generate conversions moderately or very well 70% of the time, compared to just 36% for passive content (Source)
Interactive content generate conversions 70% of the time, compared to just 36% for passive content25% of Facebook users don’t bother with privacy settings. (Source)
25% of Facebook users don’t bother with privacy settings. via @fastcompany189 million of Facebook’s users are “mobile only.” (source)
189 million of Facebook’s users are “mobile only.” via @fastcompany399 million Facebook users only use Facebook on mobile each month (Source)
399 million Facebook users only use Facebook on mobile each monthBrands that create 15 blog posts per month average 1,200 new leads per month (Source)
Brands that create 15 blog posts per month average 1,200 new leads per month35% plan on increasing their use of short-form video services like Vine (source)
35% plan on increasing their use of short-form video services like VineOnly 23% of B2B marketers claim to have a customer-centric—versus a channel- or product-centric—organizational structure. (source)
Only 23% of B2B marketers claim to have a customer-centric—versus a channel- or product-centric—organizational structure.Businesses are paying 122% more per ad unit on Facebook than they did just a year ago (Source)
Businesses are paying 122% more per ad unit on Facebook than they did just a year ago30 million businesses now have a Facebook Fan Page (Source)
30 million businesses now have a Facebook Fan PageWebsite and email are still the most popular channels among the majority of marketers, followed by webinars, social media, and organic search. (source)
Website and email are still the most popular channels among the majority of marketers, followed by webinars, social media, and organic search62% believe LinkedIn is the most effective social media platform for B2B users. (Source)
62% believe LinkedIn is the most effective social media platform for B2B usersMarketers who have prioritized blogging are 13x more likely to enjoy positive ROI. (source)
Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI.By 2017, online video will make up nearly 70% of consumer Internet traffic (source)
By 2017, online video will make up nearly 70% of consumer Internet traffic82% of marketers who blog see positive ROI for their inbound marketing (Source)
82% of marketers who blog see positive ROI for their inbound marketingOnly 15% of consumers trust posts from brands in social, while 70% of people trust brand or product recommendations from friends and family. (source)
Only 15% of consumers trust posts from brands in social, while 70% of people trust brand or product recommendations from friends and family.Content revolutionaries spend 8 hours each week consuming professionally relevant content on LinkedIn (Source)
Content revolutionaries spend 8 hours each week consuming professionally relevant content on @LinkedIn63% of B2B marketers rate videos as effective (source)
63% of B2B marketers rate videos as effective @toprank71% of B2B tech marketers cite lead generation as their top content marketing goal. (source)
71% of B2B tech marketers cite lead generation as their top content marketing goal67% of marketers plan on increasing their YouTube marketing (source)
67% of marketers plan on increasing their YouTube marketing93% of marketeers use social media for business (Source)
93% of marketeers use social media for businessMarketers are forecasted to spend $2.4 billion on email marketing by 2016 (source)
Marketers are forecasted to spend $2.4 billion on email marketing by 2016Inefficiency in content production results in an estimated $958M each year in excessive spend for mid-to-large B2B US companies. (source)
Inefficiency in content production results in an estimated $958M each year in excessive spend for mid-to-large B2B US companiesWith an ROI of around 4,300% email practically pays for itself (source)
With an ROI of around 4,300%, email practically pays for itself75% of companies using marketing automation see ROI within 12 mo, 44% within 6 months (source)
75% of companies using marketing automation see ROI within 12 mo, 44% within 6 monthsForrester predicts that companies will spend $33 billion on search marketing by 2016 (source)
Forrester predicts that companies will spend $33 billion on search marketing by 2016Of 3,408 B2B companies surveyed with 250+ employees, in the US alone, $5.2B a year was spent on content creation efforts. (source)
Of 3,408 B2B companies surveyed with 250+ employees, in the US alone, $5.2B a year was spent on content creation effortsMarketers are forecasted to spend $27.6 billion on display advertising by 2016 (source)
Marketers are forecasted to spend $27.6 billion on display advertising by 2016Search engine marketing (SEO & SEM) will continue to capture the largest share of online spend at 47% or about 14% of the firm’s total marketing budget 2014 (source)
Search engine marketing (SEO & SEM) will continue to capture the largest share of online spend at 47%An average, B2B companies with 250+ employees spend 55% of their annual marketing budget on content production and creation, excluding promotion investments. (Source)
An average, B2B companies with 250+ employees spend 55% of their annual marketing budget on content production and creation, excluding promotion investmentsMarketers are forecasted to increase total digital marketing spend to 35% of total budgets by 2016 (source)
Marketers are forecasted to increase total digital marketing spend to 35% of total budgets by 2016Marketers are forecasted to spend $8.2 billion on mobile marketing by 2016 (source)
Marketers are forecasted to spend $8.2 Billion on mobile marketing by 201690% of efficiency experts (ie. top performing marketing content) use marketing automation tools, and therefore have a propensity for creating targeted content for all stages of the buyer’s journey. (source)
90% of efficiency experts (ie. top performing marketing content) use marketing automation tools, and therefore have a propensity for creating targeted content for all stages of the buyer’s journey.Marketers are investing more heavily in the tools that help create great customer experience. (source)
Marketers are investing more heavily in the tools that help create great customer experience.For B2B marketers using a marketing content platform, they saw a 200% increase in the volume of content produced. (source)
For B2B marketers using a marketing content platform, they saw a 200% increase in the volume of content produced.100% of efficiency experts (ie. top performing marketing content) had invested in standardized workflow and approval technology. (source)
100% of efficiency experts (ie. top performing marketing content) had invested in standardized workflow and approval technology.he most commonly used technology among 95% of the most top performing B2B companies is internal email. (source)
he most commonly used technology among 95% of the most top performing B2B companies is internal email.Marketers using marketing content platforms saw 60% improvement in content effectiveness from documented alignment with customer personas. (source)
Marketers using marketing content platforms saw 60% improvement in content effectiveness from documented alignment with customer personas.Efficiency experts (ie. top performing marketing content) are seven times more likely to invest in technology to help streamline their content processes. (source)
Efficiency experts (ie. top performing marketing content) are seven times more likely to invest in technology to help streamline their content processes.44% of B2B marketers believe the current technologies used are insufficient for scaling content marketing needs over the next 1-3 years. (source)
44% of B2B marketers believe the current technologies used are insufficient for scaling content marketing needs over the next 1-3 years.67% of all respondents indicated they believe there is room for improvement in current content creation processes. (source)
67% of all respondents indicated they believe there is room for improvement in current content creation processes.The average B2B firm spends an extra $120k/year on headcount to produce the same volume of content as a firm that invested in content efficiency. (source)
The average B2B firm spends an extra $120k/year on headcount to produce the same volume of content as a firm that invested in content efficiency60% of marketers report that hiring marketing content talent is “somewhat difficult”. (source)
60% of marketers report that hiring marketing content talent is “somewhat difficult”.94.5% of marketing teams report the main quality sought in content marketing hires is strong writing and editing skills. (source)
94.5% of marketing teams report the main quality sought in content marketing hires is strong writing and editing skills54.1% of marketers are prioritizing hiring for marketing content above all other marketing sub-groups. (source)
54.1% of marketers are prioritizing hiring for marketing content above all other marketing sub-groupsThe majority of companies measure content success based on driving awareness via website, social shares, etc. (source)
The majority of companies measure content success based on driving awareness via website, social shares, etc.47% of marketing departments have 2-5 people on their content team. (source)
47% of marketing departments have 2-5 people on their content team.60% of B2B marketers identify lead generation as their top online marketing challenge (source)
60% of B2B marketers identify lead generation as their top online marketing challenge3 out of 4 professionals indicate that their access to useful data has at least somewhat increased during the past year (source)
3 out of 4 professionals indicate that their access to useful data has at least somewhat increased during the past year27,000,000 pieces of content are shared each day (source)
27,000,000 pieces of content are shared each dayB2B marketers cite lack of time (69%), producing enough content (55%) and producing the kind of content that engages (47%) as their top three content marketing challenges (source)
B2B marketers cite lack of time (69%), producing enough content (55%) and producing the kind of content that engages (47%) as their top three content marketing challenges17% of marketers in a Demand Metric study said they have no content effectiveness measurements in place, and 49% are using only basic metrics such as clicks or downloads. (source)
17% of marketers in a @DemandMetric study said they have no content effectiveness measurements in place, and 49% are using only basic metrics such as clicks or downloads. (source)B2B marketers cite web traffic (63%) and sales lead quality (54%) as their top content marketing metrics. (Source)
B2B marketers cite web traffic (63%) and sales lead quality (54%) as their top content marketing metrics. via @marketingprofs27% of B2B marketers say they are effectively tracking content utilization metrics. (Source)
27% of B2B marketers say they are effectively tracking content utilization metrics.Average U.S. click-to-open rates for email was 13.1% in 2013. (source)
Average U.S. click-to-open rates for email was 13.1% in 2013. via @silverpop researchHealthcare companies showed the highest unique email open rates among industry verticals with 23.4%. (source)
.@silverpop reports: Healthcare companies showed the highest unique email open rates among industry verticals with 23.4%.Average website conversion for companies with defined processes is more than twice that of companies without (5.9% vs 3.8%). (source)
Average website conversion for companies with defined processes is more than twice that of companies without (5.9% vs 3.8%).The overall median hard-bounce rate in 2013 was 0.04%, a 95% decline from the year before (0.8%). (source)
The overall median hard-bounce rate in 2013 was 0.04%, a 95% decline from the year before (0.8%) via @silverpop researchOn average (mode), 75% of ideas are turned into a content asset, published once, and never reused or repurposed again. (source)
On average (mode), 75% of ideas are turned into a content asset, published once, and never reused or repurposed again.Transactional emails outperform non-transactional emails across by a margin of 17.7% (37.7% vs 20.0% unique open rates). (source)
.@silverpop reports: Transactional emails outperform non-transactional emails across by a margin of 17.7% (37.7% vs 20.0% unique open rates).Customer journey analysis is now the most valuable CRO (conversion rate optimization) method, coming in above A/B testing, according to an Econsultancy report. (source)
Customer journey analysis is now the most valuable CRO (conversion rate optimization) method, with A/B testing dropping to second.Senior marketing leaders in 2014 feel that analytical orientation will become a more important skill for CMOs to possess in the future, while creativity will become less of a priority. (source)
Senior marketing leaders feel that analytical orientation will become a more important skill for CMOs to possess in the future @marketingchartsEmails sent via marketing automation drive 18x’s more revenue than email blasts. (source)
Emails sent via marketing automation drive 18 x’s more revenue than email blasts.74% of B2B marketers use marketing automation tools to deliver targeted content by stage of the buyer’s journey. (source)
74% of B2B marketers use marketing automation tools to deliver targeted content by stage of the buyer’s journey.In an internal survey of a major biotechnology company, 80% of sales representatives were satisfied with the quality of content produced by marketing, but only 20% were satisfied with the findability of the content. (source)
In an internal survey of a major biotechnology company, 80% of sales representatives were satisfied with the quality of content produced by marketing, but only 20% were satisfied with the findability of the content.61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified. (source)
61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified.73% of efficiency experts (ie. top performing content marketers) have centralized assets and content. (source)
73% of efficiency experts (ie. top performing content marketers) have centralized assets and content.Companies using marketing content platforms saw a 45% increase in the volume of Sales Accepted Leads (SALs) via centralized and documented alignment with content personas and content that aligned to the stages of the buyer’s journey. (source)
Companies using marketing content platforms saw a 45% increase in the volume of Sales Accepted Leads (SALs) via centralized and documented alignment with content personas and content that aligned to the stages of the buyer’s journey.Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. (source)
Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. via @salesforceOver 75% of Twitter’s ad revenue comes from mobile. (source)
Over 75% of Twitter’s ad revenues come from mobile. via @venturebeatCustomers are 5.2X more likely to purchase from companies with a great customer experience. (source)
Customers are 5.2X more likely to purchase from companies with a great customer experience.81% percent of CxOs anticipate more digital interaction with customers by 2020, and 66% expect more focus on customers as individuals. (source)
81% percent of CxOs anticipate more digital interaction with customers by 2020, and 66% expect more focus on customers as individuals.B2B buyers conduct an average of 12 searches before ever jumping on a specific brand’s site. (source)
B2B buyers conduct an average of 12 searches before ever jumping on a specific brand’s site.Consumer’s average attention span is 8 seconds – 1 second less than a goldfish — dropping 4 seconds since 2000. (Source)
Consumer’s average attention span is 8 seconds – 1 second less than a goldfish — dropping 4 seconds since 2000Marketers are forecasted to spend $2.4 billion on email marketing by 2016 (source)
Marketers are forecasted to spend $2.4 billion on email marketing by 2016During their journey, only 25% of buyers reveal their interest to vendors early in that journey. (source)
During their journey, only 25% of buyers reveal their interest to vendors early in that journey.70% of consumers prefer getting to know a company via articles rather than ads. (Source)
70% of consumers prefer getting to know a company via articles rather than ads.eMarketer estimates the US adult email audience will reach 203.8 million by 2017 (source)
eMarketer estimates the US adult email audience will reach 203.8 million by 2017The two biggest reasons professionals access content on LinkedIn is to “keep up with industry news” and “discover new ideas within the industry,” at 78% and 73% respectively. (Source)
The two biggest reasons professionals access content on LinkedIn is to “keep up with industry news” and “discover new ideas within the industry,” at 78% and 73% respectively
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