Press

Kapost In the News: Voted WordStream’s Best Top Internet Marketing Software

Posted in: Press Date: April 25, 2012

Thanks to WordStream for including Kapost in their latest infographic, highlighting Kapost as a top software, for internet marketers under the content marketing and blogging section.


You can find the inforgraphic and full list here.

Thanks again WordStream!


Kapost In the News: Podcast on Social Media Today With Kapost Customer, Turnstone (Steelcase)

Posted in: Press Date: April 6, 2012

Recently, our co-founder Mike Lewis and Kapost customer, Emily Bosma, Digital Media & Content Anthropologist at Turnstone had in interview podcast with Neil Glassman, on Social Media Today.

The interview covered the pain points Turnstone faced managerially in the creation of their content before finding Kapost, how they use Kapost and the benefits they find from it and how we focus on brands to enable them to be publishers, and content creators.


You can read and listen to the full interview here.




Kapost In the News: AdAge, Content Marketing Institute and Benchmark Email

Posted in: Press Date: March 6, 2012

AdAge:

Kapost was interviewed in a piece by Editor-at-large, Matt Creamer on AdAge about: Content: Marketing’s Best Hope, or More Hype?

Content Marketing Institute:

Kapost CEO, Toby Murdock contributed a post recently to CMI discussing a hot topic and question: Content Marketing vs. Social Media Marketing: What’s the Difference?

In addition, Content Marketing Institute covered what we’re up to lately and how our platform enables brands to be publishers: As Content Marketing Grows, Kapost Pivots Strategy.

Benchmark Email:

Benchmark Email puts together a nice synopsis of what our platform offers and how we’re helping brands! You can read the post in full here: Kapost Delivers Content Marketing 2.0.


This Week In TechStars Interviews Kapost Co-Founders, Mike Lewis and Toby Murdock

Posted in: Press Date: February 3, 2012

Kapost is a 2010 TechStars grad. We’re happy we’re just down the street in downtown Boulder from our friends and mentors at TechStars, as well.

Check out the latest video interview with Kapost co-founders Toby Murdock and Mike Lewis on This Week In TechStars:




Featured: TravelShark Takes Content Management to Cutting Edge with Kapost

Posted in: Kapost Customers, Press Date: January 26, 2012

Kapost customer, TravelShark recently wrote a great review about their use of Kapost on their company blog. Prior to finding Kapost they were struggling to manage their freelance writers (located around the world) and the need to scale and increase their content production was imminent.

We loved their insight and always are learning from our customers, so we wanted to share.

Here are some highlights:

Kapost caught our attention because they knew exactly what we wanted—to spend less time managing deadlines, tracking down missing articles, and approving stacks of invoices; and more time working on the content itself.  We reach out to and connect with writers in each city who are local to that city. Moreover, we wanted a scalable solution that would allow us to continue growing our operation in the future.

The impacts have been felt across the company. Obviously, the content team is happier, but some of the impacts were unexpected. We’ve noticed that our best writers are now taking on MORE work. We can only assume this relates to the autonomy of being able to choose their own articles based on interest without having to bother another human on our team. In addition, it makes it easier for our content team to track the progress or our writers and the articles they are working on. Accounting is over the moon; as anyone making small payments to vendors knows, it takes the same amount of time to generate a small check as a large check, and now we’re nearly check-free on this front.

Kapost has made our content team more efficient and agile, allowed us to expand our production levels without making any sacrifices to quality, and kept us dedicated to our goal of producing useful, relevant, and interesting travel content for cities all over the world.

You can read the post in full here.

Thanks to TravelShark for the insight and for being a great customer!



AdAge: Kapost Gets $1.5 Million Infusion, Bets on Content-Marketing Services

Posted in: Press Date: January 16, 2012

Company Sees Nonmedia Companies as Biggest Potential Clients for Software

We just announced our Series B funding of $1.5 Million over at Advertising Age. We’re excited about our funding, our team and our latest surge into the content marketing space with brands and agencies.

You can find the post in full here.




Kapost CEO, Toby Murdock interviewed on The Pulse Network

Posted in: Press Date: November 7, 2011

Toby Murdock was recently featured on The Pulse Network’s CEO Corner in a three-segment video series.

The Pulse Network is a great company and we loved being part of it. You can catch each of the three segments below.

Kapost: Content Marketing Platform (Overview):

Partnering Up In Business:

The Future of Content Creation:




Guest Post on Content Marketing Institute: Win at Content Marketing by Building Your Influencer Community

Posted in: Press Date: November 1, 2011

Kapost CEO and Co-Founder, Toby Murdock, recently wrote his third guest post on the esteemed Content Marketing Institute.

I’ve included an excerpt here:

More and more marketers are taking up the challenge of content marketing and they are taking on a brand new function in their organizations: It is that of a publisher.

The challenges and the new roles do not end there, however. As media publishers have evolved in the digital era, they have found that in order to succeed they need not only produce great content, but also must cultivate their community of influencers in their sector. These influencers serve the key function of providing content input, participating in the content production process, and supplying links, retweets, and Facebook “likes.” These contributions are critical to the development of content quality, site audience, and SEO rank, which in turn drive the core objectives of content marketing, including brand awareness and lead generation.

To see the whole post check it out here: Win at content marketing by building your influencer community.



Guest Post on Content Marketing Institute: Tap Your Organizational Knowledge to Produce Content

Posted in: Press Date: October 10, 2011

Kapost CEO and Co-Founder, Toby Murdock, recently wrote his second guest post on the esteemed Content Marketing Institute.

I’ve included an excerpt here:

The greatest challenge facing content marketers is the production of the content itself. The 2010 B2B Content Marketing Benchmarks, Budgets, and Trends Study shows this clearly: The biggest content marketing challenge identified was “producing engaging content” (36 percent) followed by the very similar “producing enough content” (21 percent) in second place.

For content to be effective, it needs to speak to the authentic challenges and issues that customers face. And it becomes very daunting for content marketing teams to uncover these customer issues day after day and produce compelling content.

How then can content marketers better understand customers and produce great content? The answer comes in a message we’ve heard before most recently articulated in the McKinsey Quarterly article, “We Are All Marketers.”  All across the organization, employees are meeting with customers and developing insights into customer challenges. For companies to succeed in content marketing, they must engage the entire organization and use its collective knowledge of the customer to power content production efforts.

To read the entire post on how to unlock and leverage your organization for content, click here.




Guest Post on Content Marketing Institute: Why Marketing Will Fund the Future of Content

Posted in: Press Date: September 26, 2011

Kapost CEO and Co-Founder, Toby Murdock, recently wrote a guest post around his content marketing vision on the esteemed Content Marketing Institute.

I’ve included an excerpt here:

The media publishing industry is undergoing tremendous transformation in its transition to digital. One of the more powerful forces in this change are economics, and the oft-repeated phrase is that media is trading “print dollars for digital dimes.” In other words, as media moves more online, publishers are receiving only a fraction of the revenue they used to receive in print for the equivalent amount of content produced.

These changing economics raise many concerns and high among them is the question: Who or what will fund the production of content?  The demand for content is as high as it has ever been, and despite the onset of user-generated content, demand for quality, professionally-produced content remains strong. If the economics of online are going to fundamentally reshape the revenue potential of media publishers, where will the money come from to pay for professionally-produced content?

The answer could come from the segment where content production is really booming: content marketing.

For the rest of the post check it out here.

Content Marketing Institute | @Junta42