Events and Conferences
Find Kapost: Conference Schedule 2012
Posted in: Company Updates, Events and Conferences Date: January 23, 2012This year we’re attending, sponsoring and speaking at a plethora of conferences in the content marketing space.
We wanted to list where you can find us this year and if you’re going to be attending, please let us know. We would love to connect.
Online Marketing Summit | San Diego, CA | February 6-9
Kapost will be a sponsor and exhibitor at the OMS conference, where they expect 1500 marketers and brands to be attending. Come find us at booth #120.
Inbound Marketing Summit | New York City, NY | February 28-29
Kapost will be a sponsor and exhibitor, while Toby Murdock (Kapost CEO) will be speaking
on the 29th. His topic title: Are We All Media Companies? What We Can Learn from Media Companies.
Content Marketing Strategies Conference | Berkeley, CA | May 8-9
Kapost will be a sponsor and exhibitor while Toby is also speaking, on how to develop a content management operation, from hiring to idea generation to content production to audience development.
Confab | Minneapolis, MN | May 14-16
Kapost will be a sponsor and exhibitor at Confab, the conference dedicated to “content strategy” in its second year.
Marketo User Summit | San Francisco, CA | May 22-24
Kapost will be a sponsor and exhibitor! Marketo is bringing together the “brightest minds in marketing and sales,” in their new summit.
Content Marketing World | Columbus, OH | September 4-6
This will be Kapost’s second time attending CMW. We will be an exhibitor and sponsor and we’re looking forward to the worldwide event around content marketing put on by our friends at Junta42.
Toby & Grace at the 2011 Content Marketing World
We’re looking at additional conferences throughout the year, so if you think of any others that might be relevant to us, let us know! Hope to see you out there.
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Last week, Toby and I flew into Cleveland for the first annual, Content Marketing World conference. With over 16 countries represented and 600+ attendees, we were excited to be part of this growing industry and group.
We had our first booth in the exhibitor hall and also, presented at their Technology Cage Match, which included closing with a haiku on what Kapost does!
I’ve included some photos here (note on the go phone photos) and some informational highlights.
Speaker Highlights:
From Sally Hogshead:
A study from BBC showed that due to web browsing, our attention spans have shortened. Our attention span used to be 20 minutes long and over generations it is now 9 seconds.
How do you stand out? The best idea doesn’t win if no one pays attention in the first place. It doesn’t matter how great your blog is, if no one reads it. It’s not about being the best, it’s about finding a way to take who you are and create a relationship that is captivating.
Rebellion is the root of all creativity.
David Meerman Scott:
The most overused in English language, used in press releases is: innovate.When referring to “real time” he states: Don’t use stock photos. Use real employees on your website. Use real people to represent real people and REAL language. Always think about the second paragraph of the story.
Jay Baer:
The future of marketing is helping, not selling.
Coined: Friend of mine awareness. You build an inside circle of trust by helping consumers.
Brian Clark, Copyblogger:
Be reader focused. Don’t take for granted that people will pay attention to you. Everything needs to be reader friendly.
Number one mistake in creating content is not focusing enough on the audience’s needs.
Personal highlights:
Opening night at Rock N’ Roll Hall of Fame on the water. With delicious appetizers and drinks, we mingled among the greats and toured the famed museum.
Kevin Smith, (aka Silent Bob) stand-up at a comedy club, which was really a personalized Q&A. He also was the closing keynote for the conference. One of the funniest guys, who you can tell, is brilliant and privvy to the online world and business.
We had a great time and met many people in the industry. We’re looking forward to more converastions and continuing to help fill a need for content marketers.
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The Kapost crew is busy meeting with online publishers, our users and heading to conferences and events. As Toby likes to say, “We’re making it rain!”
This week Kapost will be attending and speaking at two events. If you’re in the area, check them out and come say hi!
1. Online News Association – ONACamp: Denver
Where: Auraria Campus, Tivoli Student Center. Denver, Colorado.
What: The Online News Association will host a full day of digital journalism training and workshops in coordination with the Gannett Foundation, The Colorado Pro Chapter of SPJ, the student SPJ chapter at Auraria Campus, Colorado Public News, and Kapost.
We’re excited to support such a great cause in the field of online journalism. The presenters range from Tumblr to Facebook to Huffington Post and many esteemed journalists and editors. This particular event has sold out but please feel free to attend our happy hour after the event (all welcome) or check out other ONACamps around the country.
When: Thursday, June 23rd. 8 AM – 4 PM.
Kapost Co-Founder, Mike Lewis will be presenting on a panel called, Thinking Like a Startup: Business Strategies for Media Producers, in the morning at 10:00 AM with other local startup friends, Fidatto and Vacation Rental Partners.
Happy Hour: After the day of digital journalism please join us for drinks at YardHouse in Denver from 5-8 PM. We will be buying the first 50 drinks, so come early to get a drink ticket from Mike or myself.
2. Fitness and Health Bloggers Conference
Where: Boulder Marriot. Boulder, Colorado.
What: Fitness and health bloggers, industry professionals, and social media professionals will gather from throughout North America to meet, learn, and share. http://fitnessbloggersconference.org.
I will be presenting on Friday on the topic, “Monetizing Your Blog,” to provide insight around monetization and advertising options for websites and bloggers. There’s a long list of great publications and bloggers attending and speaking the event, so check them out.
Of course, I will also be connecting with the publishers who have multiple contributors and are looking for alleviation from the administrative tasks of managing contributors and editorial content 
When: Friday, June 24th-Sunday, June 26th.
If you’re at either of these events, be sure to stop by and say hello!
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