Company Updates
Our latest feature, Client View, allows you to have different (limited) views into a newsroom for multiple clients.
Client View allows customers to invite client representatives into your newsroom who can only see certain posts or projects that they are associated with.
To set it up, go to the Settings area of a newsroom and click Visibility. On the Visibility page go ahead and enter in the names of the Clients you have:
Once you have your companies/clients entered, you now need to enter the users for each that can access the site. You can enter them in the Members area, similar to how you add regular members, just be sure to choose Client Representative as the type of member you’re inviting. You can also associate which client they’re with and can invite multiple people under that group.
Once a company/client is added to the newsroom, you can start associating posts / content with clients. To do this, on each post page, you’ll see a dropdown to designate which client can view the page.
Client View Permissions:
The Client Representatives role in Kapost, is very similar to an Editor. They can edit posts and close tasks (e.g. Client Approval, Client Edits Final Post, etc.). However, they cannot see the other users in the newsroom, they can’t see statistics and they can’t manage Payments. That said, the Member, Statistics and Payments tab are completely hidden.
Please keep in mind this is Version 1 of this feature, particularly built around our agency customers. If you have any questions or feedback, please don’t hesitate to reach out! Thanks!
- Agency workflow | Client View | Content Marketing | Kapost
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Find Kapost: Conference Schedule 2012
Posted in: Company Updates, Events and Conferences Date: January 23, 2012This year we’re attending, sponsoring and speaking at a plethora of conferences in the content marketing space.
We wanted to list where you can find us this year and if you’re going to be attending, please let us know. We would love to connect.
Online Marketing Summit | San Diego, CA | February 6-9
Kapost will be a sponsor and exhibitor at the OMS conference, where they expect 1500 marketers and brands to be attending. Come find us at booth #120.
Inbound Marketing Summit | New York City, NY | February 28-29
Kapost will be a sponsor and exhibitor, while Toby Murdock (Kapost CEO) will be speaking
on the 29th. His topic title: Are We All Media Companies? What We Can Learn from Media Companies.
Content Marketing Strategies Conference | Berkeley, CA | May 8-9
Kapost will be a sponsor and exhibitor while Toby is also speaking, on how to develop a content management operation, from hiring to idea generation to content production to audience development.
Confab | Minneapolis, MN | May 14-16
Kapost will be a sponsor and exhibitor at Confab, the conference dedicated to “content strategy” in its second year.
Marketo User Summit | San Francisco, CA | May 22-24
Kapost will be a sponsor and exhibitor! Marketo is bringing together the “brightest minds in marketing and sales,” in their new summit.
Content Marketing World | Columbus, OH | September 4-6
This will be Kapost’s second time attending CMW. We will be an exhibitor and sponsor and we’re looking forward to the worldwide event around content marketing put on by our friends at Junta42.
Toby & Grace at the 2011 Content Marketing World
We’re looking at additional conferences throughout the year, so if you think of any others that might be relevant to us, let us know! Hope to see you out there.
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We are delighted to have raised a new round of financing, including a new investor, CircleP Capital, and two new board members, Chase Fraser and Luke Beatty. We are very thankful to have them on board.
AdAge covered the story, but for posterity, here’s the press release:
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We’ve announced how here at Kapost we’ve shifted our focus over to content marketing. We’ve produced a new commercial video to better express what we do for content marketeers. It’s on our home page but I’ve also put it below. I hope you like it!
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The rules of marketing have changed. We’ve long been used to marketers pushing messages to buy their product in front of our attention: an ad on a billboard; a commercial on television; a banner ad on the Internet. Over time more and more ads are popping up in our lives in more places with more frequency.
But the effectiveness of this traditional advertising is fading. Consumers are now looking at their iPhones instead of at billboards, are fast forwarding TV commercials, and are ignoring Internet banner ads. Fortunately for marketers, however, a new approach has emerged.
The new approach is content marketing. Instead of pushing their messages at prospects, content marketers are producing content that prospects value. It does not sell the marketer’s product but instead speaks in a compelling way to the needs, challenges, issues and aspirations of prospects. Prospects consume the content, appreciate the brand’s understanding for their concerns, and begin to develop a relationship with the brand. The brand nurtures the relationships it develops among this community and, over time, these prospects convert into customers.
Many marketers are using this new approach with great success. A classic example is AmericanExpress’ OpenForum, a site that does not tout the advantages of AmEx to small businesess, but rather provides small businesses with content about their concerns and needs (e.g. “5 Steps to Managing a Disgruntled Employee”). AmericanExpress is altering its relationship with small businesses, building tremendous trust and appreciation and signing up large volumes of new customers.
Producing OpenForum for AmEx is the digital agency Federated Media, who in addition produces content marketing publications for brands like P&G, L’Oreal and HP. Federated is also a Kapost customer, and as they and other content marketers have signed up over the past several months, we’ve researched them and their needs deeply.
Content marketers have had an immensely positive reaction to our service and have provided us great insight on features we’ve built and continue to build for their needs. We think that content marketing drastically changes the economics of content creation. And we see content marketing today as only the beginning of a massive change in how brands relate to customers. As a result, we have focused Kapost on content marketing, serving marketers as the first and only service of its kind: an end-to-end platform that enables marketers to succeed as publishers and win at the new game of marketing.
We will continue to serve our existing media publisher customers and are eager to work with new ones. The functionality needed for media publishers and content marketers is very similar.
But our focus going forward will now be content marketers. We look forward to continuing to work with the marketing industry to develop a new world of marketing that delights prospects rather than annoys and generates tremendous new sources of customers and revenues for brands.
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Kapost will be undergoing an update of its systems and will be down from 8pm EST to 8:30pm (5-5:30pm PST) today. This upgrade is part of our effort to ensure Kapost is working smoothly for you and your team. We apologize for the inconvenience.
Thank you for using Kapost and please contact us if you have any questions or comments.
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Recently, the Kapost team started using SnapEngage.
SnapEngage facilitates live chats with your site visitors (e.g. potential customers). It’s about turning visitors, into customers.
I love the seamless integration as the chats (if a visitor decides to chat) goes straight to my Skype which we have open, all day. This also works with other chat clients.
From just a week of testing out SnapEngage I was impressed with the level of conversation we had from visitors, everyday. It was clear that people wanted immediate interaction, questions answered and felt more relaxed to chat directly with a real human being instead of sending an email. Chat is somehow more casual and you can answer many questions, in under five minutes in a back and forth chat.
SnapEngage also teaches the team (us, Kapost) a lot about our product, gauge feedback and continue our personal customer service that we believe in so much.
Another great feature is their weekly stats summary, capturing who came to your site and who you talked to sent via e-mail to our team.
Not to mention, SnapEngage is a local Boulder company. I can see their office from our 7th-story-office. We love to support local, as a 2010 TechStars company and we really believe in cultivating a community.
I suggest you try SnapEngage out. You get a 15 day free trial to ensure it works for you.
Finally, if you want to talk with us directly head to our homepage: http://kapost.com and look for the chat box that pops up and say hello!
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As Kapost was a TechStars 2010 participant, it’s important to the team to be part of the entrepreneurial pulse and community of Boulder.
Subsequently, our office is in downtown Boulder right amongst many of the startups we’re friends and supportive of (and visa versa). We’re even in the same building as the TechStars bunker.
It doesn’t hurt that we recently moved up a floor to a new office with a killer view of the Flatirons and all of downtown Boulder.
Scope it out, then come visit us and have a beer up in Suite 707.
The view – taken from my seat:
Toby and Mike (co-founders) peering out at our epic view on an early morning (Andrew Bird playing in the background).
Cheers! Here’s to beautiful views, fast-forward startup growth and always Kapost fun.
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We’re excited to announce the launch of our shiny, newly redesigned Kapost.com.
Check out the before and after.
Before:
After:
Be sure to scroll around the new website, watch our videos and give us your feedback. Anything else you would like to see? Let us know!
Special thanks to our killer dev team for building such a sophisticated, pretty looking site.
Onwards and upwards!
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Kapost Featured in Hongkiat.com: Top 10 Project Management Software for Remote Teams
Posted in: Company Updates, News, Press Date: June 21, 2011Recently Hongkiat.com writer, Rean John Uehara included Kapost in his Hongkiat article: Top 10 Project Management Software for Remote Teams.
The list is robust and we’re surrounded by great company including project management resources, software ticketing systems and wikis.
Quoting the Kapost bit in the article Rean says:
Kapost is a publishing management software perfect for bloggers and writers in collaboration. It is a virtual news room where users can present a concept and have it approved by an editor. There are three types of users here, the editors, contributors, and subscribers. Editors can approve, assign, and reject ideas to contributors.
Kapost also has a built-in feature for payments per post, although I haven’t personally tried it, I think it is a very cool feature especially when working with a very diverse team on an output-based payment.
The thing about Kapost is that it makes its users focus more on the concepts, increasing the quality of content. It’s like a real news room where people brainstorm together.
We couldn’t agree more. Thanks for including us in Hongkiat and check out the article in full here.
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