funnelContent Marketing Bootcamp

Learn How to be a Great Content Marketer

Modern Marketers know that content is critical to their success. But the question now is: How? How do marketers become content publishers?

In this free one-day conference, leading B2B content marketers will teach you:

  • How to build a content marketing process
  • How to produce compelling content
  • How to use content to drive more site visitors, to nurture more leads, and to close more sales
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The Content Marketing Bootcamp in San Francisco is at capacity. But stay tuned: events in more cities and a live webinar coming soon!

Who qualifies for this event:

  • B2B Marketers who have implemented or are looking to implement a digital content strategy
  • Marketers from mid-market to enterprise organizations (> $50M in annual revenue)

Agenda

Time Topic Speaker
9:15 - 10:00 am Registration
10:00 - 10:30 am Welcome & Why Content Marketing Toby Murdock of Kapost
10:30 - 11:00 am Transforming Your Brand To A Media Company Michael Brito of Edelman
11:00 - 11:15 am Break
11:15 - 11:45 am Thinking like a Publisher: Making your Content Compelling & Entertaining Jesse Noyes of Offerpop
11:45 - 12:15 am How to Build a Content Marketing Process Toby Murdock of Kapost
12:15 - 1:15 pm Lunch / Ask the Expert
1:15 - 1:45 pm Site Traffic: How to Use Content at the Top of the Funnel Rob Ousbey of Distilled
1:45 - 2:15 pm Nurture Leads: How to Use Content at the Middle of the Funnel Dave Lewis of DemandGen
2:15 - 2:45 pm Nurture Leads: How to Use Content at the Middle of the Funnel Meagen Eisenberg of DocuSign
2:45 - 3:00 pm Break
3:00 - 3:30 pm Close Deals: How to Use Content at the Bottom of the Funnel Jill Rowley of Eloqua
3:30 - 4:00 pm Case Study: How Content Drives Success at Intel Jennifer Lashua of Intel
4:00 - 4:30 pm Case Study: How Content Drives Success at Cengage Learning Talia Wise of Cengage Learning
4:30 - 4:35 pm Closing Remarks Toby Murdock of Kapost
4:35 - 6:00 pm Reception
San Mateo Mariott

Location

Sofitel San Francisco Bay

223 Twin Dolphin Drive
Redwood City, CA 94065
Sofitel Website

Sofitel San Francisco Bay Google Map

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