The rules of marketing have changed. The days of pushing ads at prospects are over. Top marketers are attracting customers by producing content about customer interests. The Kapost Content Marketing platform enables brands to efficiently produce compelling content and grow traffic & revenue.
Kapost moves the content production process on to its online workflow: from pitches & story ideas, to assignments & editorial calendars, to drafts & publishing, and into performance and payment tracking.
Kapost enables the entire production workflow to be moved online. In Kapost, anyone can create Story Ideas, which can be closed or approved and assigned. Writers can submit Posts for Editors to then push to their website. Editors and Writers can easily see the Story Ideas and Posts in their newsroom on the dashboard.
Track the performance of your content in terms of page views, uniques, re-tweets, FB Likes, etc. Analyze which contributors and categories / topics are delivering on their metrics. Utilize payment data to review ROI measurements. Give contributors access to data on their content's performance.
Easily automate the tracking of the payment of your contributors. Kapost handles the calculation and reporting of payments.
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